Incuspaze opens new vista for Startups in 2 tier cities with unique approach

Offered Co-working space and mentorship.

Plan to expand across 30 cities in India and 7 major cities of the world

Indore, October 27th, 2017:  Incuspaze, one of the India’s fastest growing coworking space with a special focus on Tier 2 cities. For the past decade, India’s ambitious startup narrative has been largely Metros, but with the initiatives of Incuspaze startups are now emerging in 2 tier cities like Jaipur, Lucknow and Indore.  As the definition of the quintessential Indian metro evolves, startups are rapidly embracing these smaller cities over the bigger metros due to availability of talent at lower cost, lower employee attrition, better visibility at the local level and some people consider this as a way to go back to their hometown and use their local network to establish their startup.

Working in a startup was taboo in a place like Indore a few years ago but now, it is considered as an opportunity because of the availability of talent, ease of setting up and there is a more grounded approach to running a startup.”

The perception of startups in Tier 2 cities is that working out of a co-working space is the expensive option rather than seeing this as a place to grow their company. The growth opportunities that the startups receive by collaborating with coworkers across India in our network will by far surpass the cost they will incur from co working. Secondly, the exposure startups receive from collaborating with other helps them to avoid mistakes and learn from others. Coworking in fact helps to find right kind of sources for the startups, provides lot of ideas and connects which can help them succeed.

Incuspaze Co-Working with a unique aim to establish strong startup ecosystem in Tier 2 cities,with a vision to create self sustainable ecosystem, global Funding network, mentorship & services with a bulls eye goal to create global brands.With centers already established in Lucknow, Jaipur, and Indore, the founders have mapped the development of centers across 30 Tier 2 cities.

Sanjay Choudhary, founder of Incuspaze, says, “Establishing a strong base in Tier 2 cities was a conscious decision to encourage the growth of startups across the country. Talent exists outside of the India’s major metros as well, and they too need good facilities and an ecosystem to enhance their creativity.”
He further added that “company is planning to expand across 30 cities in India and partner network in 7 major cities of the world. This will surely increase the collaboration capability apart from the benefits worth few thousand dollars which is not otherwise available to startups easily.

Rohit Bakshi to be seen in Nikhil Sinha’s upcoming show Shaktipeeth Ke Bhairav

 The talented Rohit Bakshi who has entertained the viewers with his exemplary acting skills and have received praises for the same will be seen in BIG Magic’s upcoming mythological show Shaktipeeth Ke Bhairav. It is going to be a treat for his fans as they get to see him back on television after a while and that too in a powerful role of Bhairav.

A source close to the production house informs us about the new developments, “A lot of people had auditioned for the role of Bhairav and we finally locked on to Rohit Bakshi. He fits on to the role perfectly and his appearance and aura exactly matches to what the requirement of the character was.”

On the same when we got in touch with Rohit to know more on being a part of this show, he quipped, “I am an ardent Shiva Bhakt in real life and it comes as a blessing to play Lord Shiva for the second time on Indian Television. After donning the same avatar in my last done mythological show Siya Ke Ram which was highly appreciated among the masses, I am pretty excited to essay Bhairav in the upcoming series Shaktipeeth Ke Bhairav. This time around, enacting a form of Shiva namely Bhairav is going to be very challenging as it will see the mythical 52 shaktipeeths from Bhairav’s perspective.”

To watch the phenomenal performance of Rohit Bakshi as Bhairav, stay tuned on to Shaktipeeth Ke Bhairav starting from 10^th November from Monday to Friday at 7pm only on BIG Magic.

Yes Bank cuts bad loans unearthed by RBI to a fifth

Reports 25.1% rise in Q2 net as gross NPAs double to Rs 2,720 crore

ON GROWTH TRACK

The gross advances of the bank grew 34.9% led by a robust growth in retail and corporate advances

NIL for the Quarter rose 33.5% to Rs 18,885 crore.  The fees and commissions rose 35.4% to Rs 1,248 crore

Mumbai: Yes bank on Thrusday said it has addressed the issue of non-performing assets (NPAs) raised by a Reserve Bank of India (RBI) audit, which showed the bank had under-reported its NPAs by Rs. 6,355 crore for 2016-17.
The bank said it has undertaken upgrades sale to asset reconstruction companies (ARCs) and downgraded the accounts by setting aside adequate provisions to buffer the loans it was confident of recovering.
On Thursday, YES Bank share rose 1.24% to close at Rs 331.70 on the BSE. The management in an analyst call said about Rs. 2,986 crore of the Rs. 6,355 crore is upgraded from March to date with an approval of the Board and statutory auditors, while another Rs. 1715.85 crore has been repaid about Rs. 440 crore of loans in this pool have been sold to ARCs.
After the upgrades and selling off loans, the divergence has now come down to Rs. 1,200 crore, according to the management. Higher under-reporting also foreced the bank to hike its provisions to Rs. 443 crore during the quarter, much higher than the Rs. 250 crore of provisioning it normally does during a quarter.
The divergence reported in 2016-17 is also higher than the divergence reported in 2015-16 when RBI had redflagged Rs. 4,925.6 crore of loans as NPAs when the bank had reported gross NPAs of Rs. 748.9 crore.
Rana Kapoor, Managing director and chief executive officer, YES Bank told analysts in the concall, Over the past two quarters, the amount of loans picked by the regulator have either been repaid or recognised by the bank. The entire impact of the divergence is absorbed in the second quarter despite the RBI giving us the audit report just a few days back. That is 81% of the exposure is either repaid, resolved or sold.
Gorss NPAs doubled to ts. 2,720.34 crore, which is 1.82%  of the gross advances of the bank. This compares to 0.92% as of the end of june quarter and 0.39% in the year ago quarter.
Despite the substantial divergence and rise in NPAs YES bank reported a 25.1% rise in net profit to Rs. 1,003 crore on the back of robust growth in advances and also its other income and net interest imcome. This is the first time that the bank is reporting a four-digit net profit in its 12 years of existence.
However, the asset quality continues to haunt the bank. The high growth in profit helped the bank raise provisions for the NPAs.
The gross advances of the bank grew 34.9% to Rs. 148,675.3 crore, led by a robust growth in retail and corporate advances. Net interest income (NII) for the quarter rose 33.5% to Rs. 18,885 crore.

FStudents from Sinhgad Institutes participate in ‘Rally for Rivers’

Pune, India, October 27, 2017: Sinhgad Technical Education Society’s students from across campuses in Pune have displayed their commitment in saving India’s lifeline – rivers. The chain of institutes in collaboration with the Isha Foundation’s Pune office conducted rallies across campuses in the city.

Walks were conducted at the Vadgaon and Lonavala campus in support of the cause where more than thirty thousand students participated. Various presentations and talks were held at the campuses to make students understand about the important role played by the rivers of the country.

Prof. N. M. Navale, Founder President, Sinhgad Institutes, also received the certificate of appreciation by the Isha Foundation for their contribution and support on the ‘Rally for Rivers’ Campaign.

Commenting on actively participating in the nationwide rally, Dr. A. V. Deshpande, Registrar, STES said, “Rivers are an important role in the human civilization since ancient times. We are proud to have partnered in this noble cause and pledge our full support to the campaign.”

For queries on Sinhgad Institutes, please contact:
Sonika Damania
Sonika.Damania@pointninelintas.in
+91 98218 67826

Yash Lunavat

Yash.Lunavat@pointninelintas.in

+91 888052 48400

The first ever MTV India Music Summit witnesses a grand inauguration in Jaipur

~The 3-day MTV India Music Summit is being held at the beautiful Fairmont Jaipur~

Jaipur, October 27, 2017: The Pink City saw the largest gathering of musicians in India, with over 100 well known artistes coming together to launch the first ever MTV India Music Summit. Day One of the Summit witnessed a grand inauguration with the legendary Pandit Jasraj who was in Concert & Conversation with celebrated lyricist Prasoon Joshi. Pandit Jasraj offered a soulful tribute to the eminent classical vocalist, Girija Devi, who was to open the Summit and share the stage with him for the very first time. Panditji’s beautiful ode to the Queen of Thumri was a truly poignant moment and an unforgettable first session for the Summit.

The Summit’s first concert was a large format open air extravaganza produced by Leslie Lewis, featuring greats like Hariharan and Kaushiki Chakraborty (vocalists), Ustad Shujaat Khan (sitar), George Brooks (saxophone), Amit Chaubey (tabla), and Ajay Prassanna (flute). The grand inaugural day got even grander with Papon adding his quirky style to the evening, followed by jazz on the poolside lawns with silken-voiced Vasundhara Vee & her quartet and a night of mesmerizing thumris by the incomparable Kaushiki Chakraborty.

Speaking about the inauguration of MTV India Music Summit, Mala Sekhri, Founding Partner, MusiConcepts, said, “It feels so good that finally, after months of hard work, we are here in Jaipur post an immensely successful inauguration of the Summit. The love and support we are receiving from the music fraternity is very encouraging and the sheer number of accomplished artistes that were present today speaks volumes of the quality MusiConcepts have been successful in bringing together for the Summit. The kind of response Day 1 received fills us with excitement for the coming days.”

Excited about a positive response to the first ever Summit Mr. Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “We are ecstatic to have received a phenomenal response from the audience on the very first day of the MTV India Music Summit. MTV has always been the brand defining India’s taste in music and we are proud to be associated with a summit that is all about celebrating music in all its forms. The Summit is designed to dissolve the distance between the stage and the audience, where the energy of the music, musicians and music lovers becomes one. We’d love for the audience to come and be a part of the magic.”

The Summit is a congregation of music lovers and musicians under one marquee and brings together a rare variety of genres – from Hindustani and Carnatic classical to jazz, folk, devotional, electronica and more. Immerse yourself in three days of soul-stirring performances, conversations and panel discussions around music and musicality, enlightening workshops, defining documentaries and a slew of voices and sounds that will take your breath away.

MTV India Music Summit aims to create new sound and content, get artistes out of their comfortable templates, disrupt the existing myths surrounding genres and create platforms to showcase themselves the way the world hasn’t seen or heard before. Taking to the stage tomorrow are the stalwarts from the world of music such as TM Krishna, Ustad Rashid Khan, Clinton Cerejo, Sona Mohapatra amongst many other great names. It is going to be a treat for all music lovers so you better not miss what’s in store for you tomorrow!


To book tickets for the event, please go to:

https://goeventz.com/event/mtv-india-music-summit/52618


ABOUT MUSICONCEPTS

MusiConcepts is founded by India’s top media professionals who share a passion for music and the arts. Between them, there’s decades of experience and expertise in media marketing, content development, television anchoring, international licensing, publishing, advertising and large-scale events. The founders believe that there is no better time to start new conversations around music and musicality in India and around the globe. While India continues to have ‘musicians of excellence’ in every genre, it is our responsibility to create ‘listeners of excellence’, which is imperative for this art to survive now, and in the future. We have a responsibility to both the arts and future generations to help preserve, nurture and grow this art – in a manner relevant to the current generation, in a language that they understand.

THE FOUNDERS
MALA SEKHRI
AMBIKA SRIVASTAVA
APARNA JOSHI
NIPPIE SINGH
DEEPAK SAHAI
MENTOR: PRASOON JOSHI

ABOUT MTV

MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists.  50 MN fans following MTV across show pages on social media have made it one of the top brands in social influence as well. MTV consumer products are available across 35+ unique categories through strategic brand licensing tie-ups, leading to combined retail sales of 100+ crores present across all key online and off-line channels of distribution. In 2015, MTV also launched its first ever café in the world, FLYP@MTV at New Delhi in India. MTV has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bollyland. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like Roadies, Splitsvilla, Coke Studio@MTV, MTV Unplugged, MTV Girls on Top, MTV Love School and keep them engaged through various cause led initiatives such as MTV Rock the Vote and MTV The Junkyard Project. For information about MTV in India, visit www.mtv.in.com.

ABOUT VIACOM18

Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

For further information:
Prasanna Ratanjankar
Asmita Chattopadhyay
+91 98196 58616
+91 98338 68123

prasanna.ratanjankar@viacom18.com
achattopadhyay@webershandwick.com

Vidisha, Quotient Consultancy Services
+91 9999578111
vidisha.qcs@gmail.com

FAIRFIELD BY MARRIOTT CELEBRATES ITS HERITAGE WITH GLOBAL 30th ANNIVERSARY FESTIVITIES

Hospitality Powerhouse Unveils New Design and Expands Habitat for Humanity Relationship During Milestone Year

MUMBAI, INDIA – October 27, 2017 – Fairfield by Marriott, Marriott International’s second largest brand, is celebrating its 30th anniversary year by honoring the brand’s heritage that was born at the Fairfield Farm, unveiling a new brand design and launching a global social responsibility initiative to expand upon its relationship with Habitat for Humanity by launching a national partnership.

Yesterday on October 26, hotel associates from Fairfield by Marriott Kathmandu and members of the international press worked alongside Habitat for Humanity Nepal in building a home for a local family in Kavre, Nepal – an area that was affected by the 2015 earthquake, situated 32 kilometers outside of the capital city. Fairfield by Marriott Kathmandu joined Fairfield hotel teams around the world in celebrating the brand’s 30th anniversary as part of the “Rally to Serve” initiative.

Fairfield by Marriott, one of the hospitality industry’s fastest-growing brands with nearly 900 locations worldwide, first took root at the Fairfield Farm – a Hume, Virginia, United States ranch purchased by J.W. and Alice Marriott in 1951. Fairfield Farm, nestled amongst the Blue Ridge Mountains and the Rappahannock River, served as a retreat from the everyday chaos where the Marriott family perfected their art of hosting – they hosted friends, business associates, and dignitaries alike (including U.S. presidents Eisenhower and Reagan) – and seeded the inspiration for the brand’s founding in 1987. Like its namesake, the brand was founded to provide a calm and seamless stay for all types of travelers. Soon, a legacy of trusted service and family treatment was established, along with the Fairfield 100% Guarantee service philosophy, which is proudly upheld by the brand’s more than 3,000 associates worldwide today.

“While Fairfield by Marriott has achieved rapid global growth, entering new markets like Brazil, China and Nepal this year, those seeds were planted 30 years ago when the Fairfield Farm inspired a seamless service experience that has helped propel the brand,” said Janis Milham, Senior Vice President and Global Brand Leader, Classic Select Brands. “Now in our milestone year, we’re building onto our foundation of trusted service by unveiling a new modern décor package inspired by our roots.”

To honor the brand’s heritage, while recognizing its rapid global growth, Fairfield by Marriott is announcing a milestone month centered around the brand’s calm, balanced appeal and trusted legacy of service through these initiatives:

Farm-to-Hotel – Fairfield Debuts New Brand Design: Paying homage to the brand’s origins at the Fairfield Farm, Fairfield is introducing a new brand design. The new décor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand’s heritage. Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand’s roots. The new design launches this November and will be on display in properties this fall, like one of the brand’s newest properties, opening outside of Boston this November.

Continuing to Serve the Community: Fairfield will expand its support of Habitat for Humanity by launching a national partnership with a global build campaign to honor the brand’s 30-year history and look forward to its future. The global build campaign will span five countries throughout the month, bringing together Fairfield associates with local Habitat organizations to work alongside future and current homeowners to help them build or improve the place they call home. With builds from New York City to Nepal, one of Fairfield’s newest markets, this campaign will be the largest “Rally to Serve” day in Fairfield’s 30-year history, encouraging associates around the world to give back to their communities.

For more information, visit Fairfield.Marriott.com. 

# # #

About Fairfield by Marriott
Fairfield by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With nearly 900 properties around the globe, Fairfield is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. For more information or reservations, visit Fairfield.Marriott.com, become a fan on Facebook or follow @FairfieldHotels on Twitter.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,200 properties in 30 leading hotel brands spanning 125 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Pearl Academy and Amazon enter into an exclusive tie-up to showcase talented alumni’s creations

                                 

~Amazon Fashion recognises young talent from Pearl Academy~

~Customers on Amazon.in can easily discover fresh and upcoming designers exclusively on The Designer Boutique at Amazon.in~

Bangalore, October 25, 2017: Pearl Academy and Amazon announced its exclusive initiative to showcase graduating students’ and alumni’s creations at the recently launched ‘The Designer Boutique’ at Amazon.in.  As Pearl Academy celebrates its 25 years of nurturing creative minds, this tie up is special for budding designers who would now get the platform to take their creations to millions of customers across the country. This comes as a part of Amazon Fashion’s move to democratize designer-wear in India and bring it to customers’ doorsteps with an ease of shopping on Amazon.in.

The Designer Boutique at Amazon.in brings together an eclectic mix of designers and designs, making Amazon.in the go-to destination for emerging, established and upcoming designers. The boutique, uniquely positioned to provide affordability and accessibility to customers, houses pret collections from over 50 designers and offers a direct opportunity to explore new and upcoming talent in the country. Starting from INR 1500 to 30000, The Designer Boutique at Amazon.in offers 12,000 products for both women and men across apparels, accessories and footwear

The boutique will be refreshed constantly with increased selection, adding hundreds of budding and talented young designers from Pearl Academy to make their collections more visible and easily discoverable.

Nandita Abraham, CEO, Pearl Academy, said, It gives us immense pride to announce our tie-up with Amazon India. For the last 25 years it has been our constant endeavour to provide the best of platforms and opportunities to our students and help further their career goals. This opportunity will act as a launch pad for young designers and alumni to showcase their creations at amazon.in.

Head of Amazon Fashion, Mr Arun Sirdeshmukh said, “The Designer Boutique at Amazon.in offers an opportunity for emerging and established designers to present their creations to customers across the country in numbers that cannot be matched by any single store, thus allowing them to focus on their core products and inherent creative talent. We are excited to tie up with Pearl Academy and we want their talented alumni to leverage our investments in technology and infrastructure to unlock the true potential of their products. Our endeavour is to make designer-wear available, affordable and accessible so customers can easily discover and enjoy shopping for their favourite designers under one roof”, he added. 
 
About Pearl Academy
Pearl Academy, India’s leading institution in design, fashion, creative businesses and media studies has been a catalyst for success of the students across creative industries for over two decades. With a legacy of 25 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi NCR (East & West), Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned bodies such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’. 

The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today – AC Nielson survey, The Week- Hansa Survey and Outlook – Drshti Survey. Academy was awarded the ‘Best Design Institute in India’ 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ‘Best Education Brands 2017’ in Fashion Design Category by The Economic Times. Pearl Academy is a member of Laureate International Universities network, a global network that has presence in 25 countries, serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (England), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others. For more information, please visit: www.pearlacademy.com 

Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories. Amazon Fashion customers can browse over two million fashion products from specially curated stores for Apparels, Shoes, Jewelry, Handbag, Luggage, and Watches. Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature for seamless returns.

About Amazon.in                                                                                                               
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Amazon Great Indian Festival - Oct 27

Amazon leads the festive season with highest transacting customers and order share 

Great Indian Festival becomes the biggest shopping event for Amazon.in ever

More customers shopped on Amazon than any other e-commerce destination – more than 44% of total customer share*
Highest number of transacting customers and number of orders placed -  more than 42% of total transactions*
Most Visited Shopping Destination**
Prime continues to be aBestseller with 4x jump
Leads growth of ecommerce in India with Customers from 99.7% of India’s Pin Codes placing orders , 86% of new customers from lower tier cities
Customers vote for trust and convenience - top ups in Amazon Pay balance increase 34x

Bengaluru, October27, 2017: The Great Indian Festival which began on September 21, was the biggest shopping season for Amazon.in. Amazon.in hosted its Great Indian Festival in three dedicated sales - September 21 – 24, October 4 – 8 and October 14 – 17.

During the one month long celebration, Amazon.in attracted millions of customers, continuing to be the most popular shopping destinations in India. According to an IMRB study, Amazon.in had more transacting customers than any other online destination. The study also shows that Amazon.in had the highe3 number of customers as well as the maximum number of orders placed through the festive season.

Prime continued to be a bestseller during the festival with membership doubling since July 2017. India accounted for the highest number of Prime members in a debut year, growing the fastest among the 13 countries where Amazon Prime is available.

Customers voted for Amazon Pay as a trusted and convenient way to pay and we saw more new customers this festive season top up their balance than ever before. More customers chose to use Amazon Pay to pay for their orders.

“We are humbled by the tremendous response from customers making Amazon.in the undisputed leader in the ecommerce industry with most number of transacting customers and order share. More customers shopped on Amazon.in than anywhere else with orders received from 99.7% of India’s pin codes. Customers shopped across mobile phones, TVs, large appliances, home décor, furniture, sports equipment and everyday essentials, making the Great Indian Festival the biggest shopping event for Amazon.in in history.” saidAmit Agarwal, SVP & Country Head, Amazon India.

“With 86% of new customers from smaller towns and the overwhelming success of our loyalty program Prime, we are excited by the trust customers in every corner of India are placing in Amazon.in to find, discover and buy anything online,” He added.

*Kantar IMRB’s empaneled survey of 32k online consumers in over 200 cities
**Similarweb
(X) – This is the spike on normal daily performance unless specified otherwise


Key Highlights
Overall scale, Reach and customer response:
86% new customers from beyond Tier 2+ cities
Customers shopping across the festival season increased by 2.1X YoY, reiterating customers' preferred choice of online destination- through repeat purchases across the festive season.
More than 66% visited Amazon.in across multiple days of the event to check out deals and discounts
1 out of 3 customersshopped on Amazon.in across multiple days of the event
Delivered to every farthest point in India such as Leh in Jammu & Kashmir, Kanyakumari in South, Dwaraka in West, Tunsukhia in North East and Port Blair in Andaman & Nicobar Islands
For the 1st time, we delivered packages beyond oceans in Lakshadweep islands.

Udaanis Amazon.in’s assisted shopping program aimed at helping customers in remote areas who don’t have easy access to shop on Amazon.in. During the Diwali period
The Udaan network grew 6x compared to Diwali 2016; scaled from 2000 to 12,000 stores
Number of new customers shopping on Amazon through Udaan grew 17x since Diwali 2016
Sales through Udaan grew by 12x compared to Diwali 2016

Amazon Pay
34x increase in the number of top-ups
32x increase in the number of customers topping up their Amazon Pay Balance
35x increase in the number of customers topping up their Amazon Pay Balance for the first time
10x increase in Amazon Pay balance redemptions
3x increase in Amazon Pay balance redemption share in the purchase of festival deals

Everyone loves Prime!
Prime membership continued to be a bestseller on Amazon.in
Customers rushed to buy Prime membership before the special introductory price of INR 499 ends. We saw a 4x increase in customer sign-ups for Prime
During Great Indian Festival, we added Prime members from over 300 cities, including Nainital in north, Palakkad in south, Navsari in west and Tawang in northeast
For the first time ever Prime members had 12 hours of early access to The Great Indian Festival. Prime members continue to be the most engaged customers on the platform, contributing to 1 out of 3 orders
Prime members love Amazon – Prime members spent over 2x more than other customers.* 
Prime members especially loved Amazon Devices and accounted for
3 out of 4 Echo orders
4 out of 5 orders for FireTV Stick
4 out of 5 Kindle e-reader orders
7 out of 10 customers signing up for Kindle Unlimited were Prime members

Categories customers loved
Smartphones- This Great Indian Festival accounted for the biggest sale of Smartphones in 2017
Smartphones grew 5xU led by Apple (12x), Samsung (11x), Xiaomi (10x), Lenovo (8x), Moto (6.5x) OnePlus (6x)
More than 60% of the customers who bought a OnePlus 5 smartphone opted for the exchange program. Customers opting for exchange and No Cost EMI were able to own a OnePlus 5 smartphone for as low as INR 1625 a month.
TV sales scale new heights with a 16x growth vs BAU led by BPL (50x), TCL (40x), Panasonic (30x), Sanyo (25x) and brands like LG, SONY and Samsung growing 15x
Smart TVs continue to grow at a rapid pace and saw 26x Growth. BPL was the top selling Brand of Smart TVs on the back of its recently launched Stellar series of Smart TVs
Premium TV’s - This Diwali also saw Amazon.in earning trust of customers across the nation for high priced products from brands like Sony, Panasonic and TCL. Amazon soldTVs which costed over INR 1 Lakh a piece across all parts of India, including cities and towns like Vadodra, Kolhapur, Vellore, Gorakhpur, and Bardhman
Large appliance sales spiked 10 times this Diwali season. Categories like washing machines and refrigerators grew 22x and 32x. Leading brands were LG, Bosch, BPL, Samsung and Whirlpool growing on average 10x since Diwali 2016.
Amazon Fashion saw big jumps:
Ethnic Apparel that grew 12x led by brands like W for Women (7x), Aurelia (5x), Biba (5x)
Kids apparel and shoes grew 3x led by top brands like UCB (5x), Mothercare (9x), USPA Kids (6x), Gini&Jony (9x)
Sportswear grew 5x with top brands led by Reebok (5x), Puma (4x) and Adidas (3x)
Amazon Exclusive brands Under Armour grew 4x, Gap grew 3x, Symbol grew 7x, Myx grew 5x and New Balance grew 3x
Home category grew 3x driven by strong growth in Pillows (7x), bedsheets (8x), comforters (6x) driven by brands like Bombay Dyeing, Recron and Solimo. Popular Festive selection were in demand led by growth in Tea-lights (14x), Diyas (25x), string lights (8x) and other lighting products (LED bulbs, Battens) from brands like Crompton and Philips
Furniture sales grew 5x led by exclusives and imports across products like Beds, Dining Sets, Recliners & Small living essentials like Wall Shelf & Storage Cabinets.
Overall,Kitchen &Dining Category grew by 5x driven by cookware (7x) led by brands such as Prestige and Pigeon. Pressure cookers grew 8x led by brands like Prestige, Sunflame&Fabiano. Gas stoves grew over 8x
Baby products clocked over 2x increase with strollers, prams, car seats sales growing at 4x and daily baby essentials growing 3x. Toys saw a 2x spike
Overall Personal Care appliances saw a 4x spikeover Diwali 2016. Recently launched Amazon Exclusive Philips BT1212 Trimmer saw an increase of 10x and exclusive range of Lifelong Massagers saw a 14x increase. Syskapersonal care appliances saw 36x spike in sales
Sports& Fitness grew 2x led by top brands like Nivia (4X) , Yonex (9X), Kore (7X) , Cosco (3X) , Hero (5X) &Goqii (7X).
Grocery saw a nearly 3xgrowth over last Diwali. This was led by Amazon exclusive packs of Maggi and Nescafe along with specially curated gift packs of Cadbury, Solimo and other dry fruit and chocolate brands
India's largest Beauty store on Amazon.in saw a huge surge in demand with around 3X jump
Makeup products grew by over 3X with Kajals& lipsticks painting India black & red
Daily care essentials like Shampoos and conditioners saw a 3X jump in sales
With the winter season setting in, body lotions saw a 3X growth led by Vaseline & Nivea
Daily Essentials
Diwali cleaning seems to be on everyone’s mind, with Detergents, Household cleaners & Hand washes selling  6x more
New benchmarks were set infeminine hygiene with brands like Whisper, StayFree growing 4x
The Indian consumer is turning more 'fitness' conscious with sales of nutrition products growing 3x

Amazon Devices
Echowas launched just two weeks ago during the Great Indian Festival and we are delighted by the positive customer response.
Fire TV sales grew 13x
Kindle e-readers sales spiked by  9x.
Kindle Unlimitedwitnessed a 3x growth in the number of sign-ups

Quirky facts from the Great Indian Festival
Smart TVs were in demand. One in every 4 TVs sold during the Great Indian Festival was  a Smart TV
Badminton was the sport of choice as Badminton equipment witnessed a 9x increase in sales
Sales of Yoga mats “stretched” 4x over Diwali last year.
Male customers seemed to love their tresses as they contributed to a 4x increase in male hair styling products
There is an increasing interest among customers when it comes to ‘Fitness at home’. On an average, Amazon.in sold 10 home gym sets for every district in India, every day. 
We sold more Canon 1300d’s during the Great Indian Festival than all the DSLRs we sell in a month. 
It was a “Photo Finish” as customers expanded their digital storage needs. During the Great Indian Festival, we sold storage drives (Flash & HDD) which could store over 130 billion photos
On an average we delivered 23 packages per second to our customers across the country
Flew customer orders in more than 250 flights a day, enabling fast deliveries to customers
Received orders from remote locations like Leh(Diskit/Hunder/Turtuk), Baramulla(Asham/Chiva/Hakbara) ; Minicoy, Kiltan,Kalpeni (Lakshadweep) ; Champin,Trinket, Mile Tilek(Andaman & Nicobar); Abhicharan(Agartala),Zunhebotto(Nagaland), Tirap(Arunachal), Saiha(Mizoram), Ukhrul,Tamenglong(Manipur),West GaroHills,EastKhasi

Amazon is making Shopping Affordable
Purchase value through EMI grew 9X during the Great Indian Festival over BAU
No Cost EMI saw significant traction, contributing to 70% of customer EMI transactions during the sale period
Products purchased through Exchange grew 16X over BAU

Amazon.in has developed an entire ecosystem to offer an unparalleled shopping experience to customers. The online marketplace has partnered with hundreds of leading brands, enabled over 225,000 sellers to sell on Amazon.in, expanded fulfilment footprint with 41 fulfilment centres in 13 states offering a storage capacity of 13 million cubic feet, set up close to 150 delivery stations & 350 service partners penetrating further in tier III & IV locations, established 17,500 I Have Space store partners in 225 cities, launched 13 customer service sites across 12 cities and developed over 6000 Udaan points in 21 states.

Log on to www.Amazon.in for more offers & deals.

About Amazon.in                                                                                                               
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace. For more information, visit www.amazon.in/aboutus. Join Amazon Newsroom: Twitter | Facebook

About Amazon
Amazon.com is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.com. For more information, visit www.amazon.com/about and follow @AmazonNews

Webgility Expands India Presence, Opens New Indore Campus

Ecommerce Software Leader Helps Businesses of All Sizes Take Advantage 

of Ecommerce Automation

Indore, October 26th, 2017Webgility, the leader in ecommerce automation software in the small and medium business market, today announced that it has expanded its presence in India to support the companys rapid growth. The company, which has had a presence in India since 2007, has opened a new, high-tech campus at NRK Business Park in Indore.

Webgility expects to double its India team in the next nine months, including leadership roles in engineering, ops, infrastructure, and customer success under the supervision of Manoj Chhablani, Director of Operations, Webgility. The new 16,000 square foot space has state-of-the-art tech infrastructure as well as a gym, cafeteria, game room, and spacious work stations. Already a leader in technology in Indore, Webgility will continue to attract the best in the industry via highly attractive and best-in-class salary packages.

Our Indore team has been a key to our companys success, and we look forward to growing this amazing team as well as offering them the type of high tech, state of the art facilities that they deserve, said Parag Mamnani, founder and CEO, Webgility. The future is very bright for our company, and we invite the best and brightest in Indore to join us in our mission to make ecommerce easier.

ABOUT WEBGILITY
Webgility, Inc. makes business easier. Our solution allows multichannel sellers to automate operations, improve workflows, and reduce the effort and inefficiencies of manual data entry. Webgilitys Unify software brings together sales, accounting, inventory, and shipping to limit data entry, reduce errors, track operations, and centralize financial data. Webgility® is a certified partner of Intuit®, QuickBooks®, Xero, and NetSuite®, and works with 100+ ecommerce platforms (including Amazon®, eBay®, BigCommerce®, Shopify®, and Magento®), payment processors (PayPal, Stripe, Shopify Payments, Square), and SaaS providers. For more information, visit http://www.webgility.com.


For More Information please contact :
PR 24x7 
Atul Malikram - 9755020247
breakfastnews@pr24x7.com 

Raavish Desai to be seen in BIG Magic’s upcoming show Kunwara Hai Par Humara Hai

BIG Magic a variety general entertainment channel is coming up with a new comedy sitcom named Kunwara Hai Par Humara Hai as its latest offering. The extremely talented actor Raavish Desai who has entertained the viewers with his exceptional acting skills will be seen playing a pivotal role in the show.
A source close to the production house informs us about the new developments, “Kunwara Hai Par Humara Hai is a show based on a smart and intelligent 31 year old guy named Manav who is unmarried in a typical traditional Indian family, where bachelorhood is taken for granted by everyone. Raavish Desai has been finalized to play the male lead in the show.”

On the same when we got in touch Raavish Desai on being a part of the show, he quipped, “I wanted to break away from everything and do something different and experiment. The entire team of Kunwara Hai Par Humara Hai attended a workshop since we are shown to be a family. It was important to establish chemistry and match our comic timing.”
To watch the phenomenal performance of Raavish Desai as Manav, stay tuned on to Kunwara Hai Par Humara Hai starting from 14th November every Monday to Friday at 8:30pm only on BIG Magic. 

Amazon Announces All-New Kindle App

All-new Kindle app turns your phone or tablet into a book—read anytime, anywhere

An app built for book lovers—with everything you need all in one place, seamlessly move between the pages of your book, your library, your personal bookstore, and more

BANGALORE, Oct. 25, 2017- Amazon announced an all-new Kindle app that makes it easier than ever to turn your phone or tablet into a book—so you can read anytime, anywhere. The Kindle app is designed for book lovers and provides easy access to the most popular Kindle features—you can effortlessly move between the pages of your book, your library, your personalised bookstore and more. The all-new Kindle app is available now in the App Store and Google Play, and will be delivered as part of a free, over-the-air update starting this week.

“We’ve built the new Kindle app from the ground up for book lovers, giving readers easy access to everything they might want to do with their books, all in one place,” said Chuck Moore, Vice President, Kindle. “It’s now easier than ever to turn your phone or tablet into a book and immerse yourself in an author’s world at any time.”

All-New Design

With the new Kindle app, it is easier to get to what you want. Whether it’s starting the next chapter in the book you’re reading or a quick search through your library, the all-new design makes switching back and forth seamless. Key updates include:

All-New Look—The Kindle app features a new look and feel inspired by books. Details include larger book covers, new fonts, a new app icon, and new light and dark background themes to choose from.

One-Tap Access—New bottom bar navigation automatically shows an icon of the book you’re currently reading, making it easier than ever to get back to reading at any moment. The bottom bar also provides quick access to Kindle’s most popular features allowing you to switch between the pages of your book, your library, your personal bookstore, and more.

Easy Search—The search bar is now always available throughout the app, so whether a book is in your library or among the millions of titles in the Kindle Store, it’s easier than ever to find it.

To learn more about how Kindle helps you read anytime, anywhere visit www.amazon.com/kindleapps.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

 For more information, visit www.amazon.com/about and follow @AmazonNews.

Vaping Ban, necessary for all smokes and mirrors.

Vaping Ban, necessary for all smokes and mirrors? Here's an extensive research over vaping:

The recent news about the government of India planning to ban vaping is doing the rounds. According to experts in the industry this decision has been taken without extensive research and analysis. An association of vapers has also taken up the matter in the courts to fight for their rights, the intent is to inform the government that they  must work together and educate the tobacco consumers  and in turn save lives.

ENDS(electronic nicotine delivery systems) are battery-operated devices that create vapor by heating a mix of  propylene glycol,vegetable glycerin and flavour which when inhaled feels like smoking a cigarette but prevents carcinogenic content entering the lungs.There are certain myths which are present around e-cigarettes which has put the whole concept of e-cigarettes in bad light.

Sixty years of science has proven that smoking is a very risky activity. Around half of all long-term smokers will die prematurely from its effects.

The science of vaping is much newer, but what we do know is that no serious or widespread harms have been proven. Nicotine in its pure form  either in cigarettes or e-cigs, or other nicotine products, has not been shown to be carcinogenic. Long-term studies of nicotine replacement therapy (NRT) and Swedish snus users show no verifiable link between nicotine and cancer. Cancers from smoking are caused by the combustion of tobacco. The smoke forms a sticky chemical slurry called tar, and the tar coats delicate parts of the lungs. Over the course of years, the damage created by tar in the lungs can lead to tumor growth.

Electronic cigarettes are at least 95% safer than the traditional cigarettes. A study included two years of data (2014 and 2015) from the National Health Interview Survey (NHIS).

Data from a sample of 15,532 recent smokers (either current or those who quit on or after 2010) revealed 25% were former smokers and of those 52% who quit in the last five years were daily users of e-cigarettes versus 28% of those who never used e-cigarettes.The authors of the study concluded that, “daily e-cigarette use was the strongest reason to quit at the time of the survey, suggesting that some smokers may have quit with frequent e-cigarette use or are using the products regularly to prevent smoking relapse.”
The government of New Zealand has supported the use of e-cigarettes and will make it legal to vape in accordance with their mission to make their country smokefree by 2025.Associate Health Minister Nicky Wagner has announced the sale of nicotine e-cigarettes and e-liquid will be made legal and will likely come into force late next year."Scientific evidence on the safety of e-cigarettes is still developing but there's a general consensus that vaping is much less harmful than smoking," she stated.

Speaking on the occasion, Nilesh Jain, Founder of ivape.in said that “Based on current knowledge in philosophy, pharmacology and toxicology there are no grounds for supporting that vaping could be particularly harmful. Moreover a legit ban on the business of ENDS  may  substantially increase  smuggling and clandestine trade of e-cigarettes in the country,with no assurity of standard quality products.”

कैफे भड़ास की लाइब्रेरी में पुस्तकों की खूबसूरत दुनिया है

पुस्तकों का संसार अनूठा और विस्तृत होता है यदि इनमे रूचि ली जाये तो महसूस होता है कि किताबे भी बोलती है| समय के सदुपयोग के लिए किताबे सबसे अच्छी साथी है और ऐसी दोस्त है जो सिर्फ देती है कुछ लेती नहीं है | ज्ञान , प्रेरणा , स्वाध्याय , मनोरंजन इत्यादि कुछ भी चाहिए किताबो में सबकुछ मिल जाता है | डिजिटल युग में किताबो के प्रति रूचि कम होती जा रही है | युवा पीढ़ी सोचती है कि जब एक क्लिक पर दुनियाभर  की प्रत्येक  विषय की जानकारी मिल जाती है तो किताबो की क्या जरूरत है | पुस्तकों के प्रति कम होती रूचि को बढ़ावा देने के लिए कैफ़े भड़ास पर लाइब्रेरी की सुविधा है जहां पुस्तकों का संग्रह आपका इंतजार कर रहा है |

कैफ़े भड़ास के अतुल मालिकराम ने बताया कि हमने कैफ़े में लाइब्रेरी आरम्भ  की है जहा पर शांत माहौल में आराम से बैठकर अपनी पसंद की किताब को पढ़ने का आनंद लिया जा सकता है | मेरा मानना है कि पुस्तकों के प्रति कम होते आकर्षण को बढ़ावा देने के लिए इस प्रकार के कदम उठाना जरूरी है | हमने सभी विषयो पर विविध पुस्तकों का संग्रह करके लाइब्रेरी बनाने का प्रयास किया है | पाठको की मांग व सुझाव के आधार पर इस संग्रह में नई पुस्तके आती रहेगी |
कैफ़े भड़ास के पुस्तकालय में मोटिवेशन बुक्स के संग्रह की पुस्तकों को पढ़कर नेगेटिविटी कम करने के साथ मन की उलझनों को दूर करने में सहायक होगी तथा जीवन में आगे बढ़ने के लिए पथप्रदर्शक भी बनेगी | आध्यात्मिक पुस्तकों में आप धर्म , ज्ञान नैतिकता व जीवन मूल्यों को ज्ञान के साथ मन में क्षमा  सहजता व निर्मलता ला सकेंगे |चिकित्सा से संबंधित पुस्तकों में आयुर्वेदिक , प्राकृतिक व अलभारतीय पद्धितियों के इलाज के बारे में जानकारी प्राप्त करने के साथ प्राकृतिक नुस्खों से इलाज के तरीके व स्वास्थ्य रहने के लिए उचित जीवनशैली के बारे में जानकारी प्राप्त कर सकते है | उपंन्यास की दुनिया तो वर्णन के बाहर है कहानी के पत्रों में डूबकर बाहर की दुनिया को भूलने का अनुभव तो पढ़कर ही पता चलता है | भाषा का ज्ञान , सामाजिक विषयो की जानकारी और भी कितने ही विषयो की फिक्शन व नॉन फिक्शन पुस्तके पाठको के इंतजार में है |

कैफ़े  भड़ास में एंगर एक्सप्रेशन, सकारात्मक सोच को बढ़ावा , को वर्किंग स्पेस , मेरा शौक मेरी योग्यिता , डिजिटल  व रेस्टोरेंट की सुविधा एक ही स्थान पर उपलब्ध है | कैफ़े पर आने वाले ग्राहकों की पसंद व प्रतिक्रिया से प्रेरित होकर कैफ़े की इन सुविधाओं को ग्राहकों की अपेक्षा के अनुरूप बनाने का प्रयास लगातार चलता रहेगा | योग और ध्यान तो आज की जीवन शैली के लिए सबसे जरूरी है तो आप योगासन व मैडिटेशन के बारे में पड़े |

अधिक जानकारी के लिए संपर्क करे।
अतुल मालिकराम
9827092823

Magicbricks launches Experience Centres in Bengaluru and Pune as apart of footprint expansion

Bengaluru gets Experience Centresat theKempegowda International Airport and at Phoenix Marketcity; Pune at Season’s Mall

Experience Centre uses innovative application of technologies like Hologram & VR to create an immersive experience for both consumers and builders

Noida, October 23, 2017 Magicbricks, India’s No. 1 property site, today announced the launch of its much talked about ‘Experience Centre’ in Bengaluru and Pune as a part of its footprint expansion. Bengaluru will have Experience Centres at the Kempegowda International Airport and at Phoenix Marketcity in Bengaluruwhile Pune willhave it at the Season’s Mall. 

Leading developers from Bengaluru, Sterling, Orchid, DS Max, Prestige and Vaishnavi have come on board while Mittal Group, Vishal Group, Sai Proviso Developers, Prithvi Edifice and Amanora will be showcasing their properties in Pune.

Magicbricks has pioneered the Experience Centre that marries the real and the virtual world and brings a never before seen immersive experience for both the builders and the consumer. The Experience Centre uses innovative application of technologies to help buyers “virtually experience” the homes, discover all possible related details and even talk to expert advisors on spot. Magicbricks had launched the first Experience Centre was launched in Mumbai last year at the WEH Metro Station in Andheri.

Announcing the launch of Experience Centre, Mr. Sudhir Pai, CEO, Magicbricks, said: “We are extremely delighted to bring our Experience Centre to Bengaluru and Pune. Experience Centre marries the online and offline worlds to address specific issues that consumers face during the home buying journey. Property buying is a high-touch purchase with a long gestation period. With Experience Centres, we aim to address the challenges faced by buyers and make their decision making easier. This will in turn help reduce the buying cycle for the buyer.  The Experience Centre uses futuristic technologies like Virtual Realty, 3D hologram and multimedia to ease out the home buying journey. We have tens of projects and a lot more content will also be running shortly. Developers stand to gain from the trust incorporated in Magicbricks by the consumers and position themselves as an innovative and pro-tech brand.” 

The Experience Centre has five key features – discovery zone, virtual reality zone, hologram zone, multimedia screen and RFID cards. The discovery zone comprises two interactive screens (65” and 22” full HD screens) to search for properties across localities and to shortlist projects. The virtual reality zone will help consumers take a virtual walk through of the sample flat and the hologram zone will render a 3D rotating hologram of projects at unit level, tower level or complete project level. The multimedia screen, which is a 75” 4K LED screen, plays HD videos and images of various properties and all registered users will be given a RFID card, which will also double as an USB drive and would store all the search details of the consumer. 

About Magicbricks:

Magicbricks.com is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.

विश्वि खाद्य दिवस पर, सोनीलिव ने फूड जोनर की पेशकश की

~ डिजिटल फूड अनुभव निर्मित करने के लिए संजीव कपूर, राजश्री फूड और भारत के शीर्ष सेलीब्रिटी शेफ्‍स से सहयोग किया ~

~सोनीलिव के 4000 घंटे के एक्‍सक्‍लूसिव फूड कंटेंट को अगले 12 महीनों में दुगुना किया जायेगा~

प्रेस रिलीज

मुंबई, अक्‍टूबर 2017

इस विश्‍व खाद्य दिवस पर, सोनीलिव ने विविधीकृत कंटेंट के अपने मौजूदा लाइन-अप में फूड जोनर की पेशकश की है। इस तरह, सोनीलिव ओटीटी स्‍पेस में फूड को एक जोनर के रूप में पेश करने वाला पहला चैनल बन गया है। सिर्फ इतना ही नहीं, सोनीलिव अपने दर्शकों के लिए दुनिया भर के बेहतरीन क्विजीन लाने के लिए प्रतिबद्ध है। यह अगले 12 महीनों में एक्‍सक्‍लूसिव फूड कंटेंट को मौजूदा 4000 घंटे से दुगुना बढ़ाकर 8000 घंटे करेगा।

अपने दर्शकों एवं सब्‍सक्राइबर्स को फूड के साथ जोड़ने का नया अनुभव प्रदान करने के लिए, सोनीलिव ने  पद्म श्री पुरस्‍कार से सम्‍मानित शेफ संजीव कपूर, राजश्री फूड और अन्‍य शीर्ष सेलीब्रिटी के साथ सहयोग किया है। ये सभी खाने के प्रेमियों एवं उत्‍साहियों की स्‍वादेन्द्रियों को संतुष्‍ट करेंगे और उन्‍हें खाने के आनंदमय सफर पर लेकर जायेंगे। यह सहयोग डिजिटल क्षेत्र में अग्रणीके रूप में सोनीलिव की स्थिति को सुदृढ़ करता है। साथ ही दर्शकों की मनोरंजन जरूरतों के लिए एक बेहतरीन ऑनलाइन गंतव्‍य है।

फूडफूड एक भारतीय फूड एवं लाइफस्‍टाइल चैनल है, जोकि 2011 में लॉन्‍च के बाद से सर्वश्रेष्‍ठ स्‍वादिष्‍ट व्‍यंजनों एवं फूड ट्रिविया का समानार्थी है। युवा बच्‍चों से लेकर दादा-दादी तक, शो हर किसी के स्‍वाद की पूर्ति करता है। फूड फूड का प्रसारण सोनीलिव पर जारी रहेगा और आपके डिवाइसेस पर पाककला के संसार से सर्वश्रेष्‍ठ की पेशकश की जाती रहेगी। साथ ही शेफ संजीव कपूर और अन्‍य सेलीब्रिटेड भारतीय शेफ्‍स जैसे हरपाल सिंह सोखी, अमृता रायचंद, अनूप दास, अजय चोपड़ा, शैलेन्‍द्र केकाडे, सारांश गोईला, शिलर्ना वाजे, विकी रत्‍नानी, राकेश सेठी, शांतनु गुप्‍ते और प्रणव जोशी भागीदारीपूर्ण चर्चाओं को दिखाया जायेगा। फूडफूड सोनीलिव पर लाइव चैनल के तौर पर उपलब्‍ध है।

राजश्री फूड लोकप्रिय यूट्यूब चैनल के तौर पर उभरकर सामने आया है जोकि मिलेनियल्‍स की जरूरतों को पूरा करता है और उन्‍हें जल्‍दी बनने वाली रेसिपीज, मेन कोर्सेस, और स्‍वास्‍थ्‍यवर्धक विकल्‍प के संकलन की भी पेशकश करता है। इनमें मशहूर शेफ्‍स वरुण इनामदार और रुचि भरानी नजर आयेंगे। सोनीलिव में यह कलनरी एपिसोड होंगे जिनकी समयाविध 5-7 मिनट की होगी।

टिप्‍पणी:

उदय सोढ़ी, ईवीपी एवं हेड- डिजिटल बिजनेस, सोनी पिक्‍चर्स नेटवर्क्‍स इंडिया(एसपीएन) :

“फूड जोनर की पेशकश के साथ, सोनीलिव अपने दर्शकों को दुनिया भर के सर्वोत्‍तम क्विजीन के साथ जोड़ने के लिए प्रतिबद्ध है। इन्‍हें शीर्ष सेलीब्रिटी शेफ्‍स द्वारा तैयार किया गया है। हम भारत में फूड की कैटेगरी पेश करने वाले पहले ओटीटी प्‍लेटफॉर्म बन गये हैं। सिर्फ इतना ही नहीं, हम अगले 12 महीने में अपने एक्‍सक्‍लूसिव फूड कंटेंट को 4000 घंटे से दुगुना बढ़ाकर 8000 घंटे से अधिककरने के लिए प्रतिबद्ध हैं। फूड सोनीलिव पर एन्‍टरटेनमेंट एवं स्‍पोर्ट्स के अलावा भविष्‍य में एक बड़ा जोनर बनने जा रहा है।”

संजीव कपूर, सेलीब्रिटी शेफ:

“सोनीलिव के साथ इस सहयोग के जरिये, मुझे नये डिजिटल वर्ल्‍ड में वही सफलता दोहराने की उम्‍मीद है। सोनीलिव के विशाल यूजर आधार ने मुझे व्‍यापक कलनरी संसार में और गहराई में जाने के लिए प्रेरित किया और हम नये, मुंह में पानी लाने वाले पकवानों को प्‍लेटफॉर्म के लाखों यूजर्स तक पहुंचाना जारी रखेंगे। किसी भी शेफ के लिए प्रयोग और नवाचार दो प्रमुख स्‍तंभ हैं और हम क्विजीन की दुनिया के सर्वश्रेष्‍ठ व्‍यंजनों का प्रदर्शन करेंगे। भारत एक फूड-लविंग देश है और सोनीलिव की यह मुफ्‍त सेवा फूडीज एवं खाने के दीवानों को बड़ी तादाद में आकर्षित करने के लिए तैयार है।”

नेहा बड़जात्‍या, राजश्री फाउंडेशन:

"राजश्री फूड के लिए सोनीलिव के साथ साझेदारी करके हमें अत्‍यंत खुशी हो रही है। राजश्री फूड यूट्यूब पर भारत के सबसे बड़े फूड चैनल में से एक है जिस पर 800 से अधिक शुद्ध शाकाहारी रेसिपीज हैं। कई वर्षों से, राजश्री फूड ने शाकाहारी भारतीय कुकिंग के आनंद को दुनिया भर के लोगों तक पहुंचाने के लिए खोजपरक कंटेंट और फॉर्मेट की व्‍यापक श्रृंखला बनाई है। सोनीलिव-राजश्री फूड की साझेदारी इस रिश्‍ते को और मजबूत बनायेगी। नवाचार का संयोजन सेवी मार्केटिंग से करके, सोनीलिव ने कुछ ही वर्षों में अद्भुत उद्योग-अग्रणी एन्‍टरटेनमेंट प्‍लेटफॉर्म बनाया है। यह सहयोग सोनीलिव पर उपलब्‍ध कंटेंट की संपन्‍नता को और बेहतर बनायेगा और राजश्री फूड खाने के प्रेमियों तक उनकी नजदीकी स्‍क्रीन पर पहुंचने में मदद मिलेगी।"