Evergen and Airlabs announce World’s first Clean Air Zone “AirHavn”– to demonstrate an innovative new technology to clean air pollution in Delhi

~National Physical Laboratory’s Gas Metrology Sectionto conduct independent validation of the pilot~

New Delhi 14 June 2018:Evergen Systems along with theirtechnology partner, Airlabs today announced the launch of ‘AirHavn’ the pilot of the World’s First Clean Air Zone at Lakhi Shah Banjara Hall, Gurudwara Rakabganj Saheb, Delhito demonstrate the revolutionary technology and announce their plans for cleaning air pollution across India. Present at the launch were Dr. Matthew Johnson, Professor of Atmospheric Chemistry at University of Copenhagen, Chief Scientific Officer at Airlabs and Sukhbir S. SIDHU, Founder and CEO, Evergen Systems, Dr. Shankar Aggarwal, Senior Scientist, Gas Metrology Section, National Physical Laboratory of India and Manjit Singh GK, President of Delhi Sikh Gurudwara Management Committee.

Evergen were the pioneers to launch CityTree in London and became the first company in Britain to install technology solutions to tackle urban air pollution. Evergen are working with Municipalities, local authorities and Government agencies to install CityTree across the UK. After almost two years of researching and trials of a number of technologies, Evergen has the exclusive license for– CityTree – the world’s first Biotech filter for cleaning urban air pollution.

AirHavn is an ‘architectural masterpiece’ that has been especially designed and constructed applying the laws of fluid dynamics to take control of air flow. The AirHavn combines a design based on extensive optimisation using high performance computing with high performance air filters. The innovative Airlabs technology utilises a combination of atmospheric chemistry and airflow engineering and implemented through a proprietary dual filter system combining nano-particles for removing 97-99% fine dust particles and a chemical media to remove gases like NOx, SOx, CO2 and Ozone.

Speaking at the launch Mr. Sukhbir Sidhu, Founder & CEO Evergen Systems Ltd,“ Air quality is huge problem and barely a day goes by without a story in the national or city media focusing on the deteriorating quality of our air and its impacts on human health. In early 2016 our company began looking into ways of tackling this problem. He further added, “We are delighted that we, along with our technology partners Airlabs took the decision to set up a pilot clean air zone in Delhi to demonstrate the technology and announce our plans for cleaning air pollution across India. It was a huge challenge to secure a suitable site in the middle of the city. Let’s be clear, this is the only proven technology that is capable of cleaning outdoor air pollution. It has been tested by University of London, now in Delhi and soon by NPLI”

Scientist and Prof (Dr.) Matthew Johnson, University of Copenhagenon launching the project said, “We have done the impossible: Today, together with our partners at Evergen India, we are launching and dedicating the world’s first open-air clean air zone to the people of India: The AirHavn. My team has been monitoring the air quality from inside and outside the AirHavn since last few days. We are having real time updates on quality of the air, the results are phenomenal as we have monitored pollution reduction by up to 70 %. The air quality is also being independently monitored by National Physical Laboratory’s, Gas Metrology Section.”

Gurdwara Rakabganj, where the AirHavn pilot is taking place for 3 weeks is located in Delhi. General public, students, politicians and civic leaders are invited to visit the AirHavn, enjoy clean air and learn about this revolutionary technology completely free of cost.

Note to the editors:

About Evergen Systems Ltd

Established in 2010 Evergen are a multi award winning cleantech company. Since the beginning their mission has been to reduce energy consumption and CO₂emissions in the built environment. The company has been installing Solar generation, electricity storage and Energy Management Systems on homes, commercial properties and public sector buildings. Over the years company’s business has evolved from saving energy and cutting CO₂emissions, to reducing pollution and cleaning the air.

About Airlabs

Airlabs was founded by Matthew Johnson, Professor of Atmospheric Chemistry at the University of Copenhagen and Sophie Power, a London based businesswoman concerned about the health of her children. The company exists to give people clean air to breathe in polluted cities. Airlabs combines a greater understanding of air pollution  through its sensor networks and airflow modelling capabilities, alongside the technology and engineering to create true clean air zones throughout cities. Airlabs has launched several projects in London. From bus shelters to benches and the AirHavn is the first large scale demonstration of outdoor air cleaning. The company launched its first consumer product, the AirBubbl, to clean the highly polluted air inside vehicles. Airlab’s technology has had global media coverage and independent scientific validation.

Certificates distributed to successful trainees of PMKVY- RPL in Agriculture by Shri Rajiv Pratap Rudy at Chhapra, Bihar

 IL&FS Skills is implementing RPL in Agriculture Sector for Dairy Farmer/Entrepreneur, Tuber Crop Cultivator and Maize Cultivator Job Roles

IL&FS Skills, a joint initiative of IL&FS Education & National Skills Development Corporation (NSDC), organized a certificate distribution ceremony for successful trainees of PMKVY RPL in Agriculture Sector for Dairy Farmer/Entrepreneur, Tuber Crop Cultivator and Maize Cultivator Job Roles at Community Center, Amnour, Chappra, Bihar. Fifteen successful trainees were awarded certificates by Shri Rajiv Pratap Rudy, Member of Parliament and former Minister of State for Skill Development and Entrepreneurship, Government of India; Shrimati Neelam Pratap Singh; Shri C N Gupta, MLA, Chhapra; Shrimati Anu Singh, BJP Mahila Morch President; Shrimati Bhawana Verma, Representative, NSDC and Shri Rohit Kumar, SDO Amnour, Chhapra. 

Recognition of Prior Learning (RPL) programme in the Agriculture sector under Pradhan Mantri Kaushal Vikas Yojana (PMKVY), the flagship scheme of the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India was launched at Ishrauli Bazar, Madhora, Saran, Bihar on 22nd February 2018.  The ceremony was graced by Dr. Prem Kumar, Hon’ble Minister of Agriculture, Government  of  Bihar,  Shri  Gyan  Chandra  Manjhi,  Ex-MLA,  Garkha  and  Shri Vinay  Singh,  Ex  MLA,  Sonpur.  The ceremony was attended by Ms.  Bhawana Verma, Official from NSDC, Mr.  Amit Verma, Official from ASCI, local Panchayat members, Mukhiya from villages of across Chhapra. In total, attendees included  over  1000  people  including  RPL  trainees,  community  members,  media and  members  of  IL&FS  Skills  regional  team  in  Bihar.

The Project Launch Ceremony was focused upon the RPL project launch and commencement of first batch of training. The ceremony also included welcome speech by hon’ble guests and trainers. The candidate welcome kits including a t-shirt/jacket, cap, notebook, pen etc. were distributed along with other course material and domain books.

Saran, being a predominantly agrarian district of Bihar state, agriculture is the main occupation  of  the  people  of  the  district  and  also  their  main  source  of  livelihood. Livestock  is  very  important  in  a  district  like  Saran  with  a  predominantly agricultural economy. Dairy  farming  is  largely  practiced  as  a  traditional  backyard  activity  and  it represents  a  considerable  share  of  income  even  for  the  poor  households  in  cases where  household  with  only  dairy  income  is  considered  and  Saran  is  also  one  of such district of Bihar. Although  Saran  is  positioned  to  leverage  the  opportunities,  farmers  practicing dairy  farming,  paddy,  wheat,  maize  and  tuber  crop  cultivation  are  reportedly constrained due to structural and skill related gaps and other external factors also. Further, demand for Maize and Tuber crops is on the rise, and Saran District is endowed with deep, flat and fertile soil capable of sustaining crop production. In  view  of  the  above  and  to  ensure  sustainable  means  of  livelihoods  for  the existing  farmers  by  means  of  up-skilling  and  enhanced  scope  for  better  price realization  of  their  produce,  it  has  been  envisaged by Ministry of Skill Development & Entrepreneurship (MSDE) to structure a suitable Recognition of Prior Learning (RPL) for these experienced farmers.

Recognition of Prior Learning (RPL) aims to align the competencies of the unregulated workforce of the country to National Skills Qualifications Framework (NSQF), which is a competency based framework that organizes all qualifications according to a series of levels of knowledge, skills and aptitude. RPL is a platform to provide recognition to the informal learning or learning through work to get equal acceptance as the formal levels of education.

The programme aims to impart skills training for existing workers to align the competencies of the unregulated workforce to the NSQF under PMKVY RPL scheme. RPL focuses on enhancing the career/ employability opportunities of an individual as well as provide alternative routes to greater standards of living through skill enhancement. It also envisages providing opportunities for reducing inequalities based on certain privileged forms of knowledge over others. It is a process of assessment of an individual’s prior learning to give due importance to learning as an outcome rather than learning as a process. 

IL&FS Skills has been allotted a target to train 10,000 farmers, including both men and women, in Saran district of Bihar, belonging to socially marginalized communities. Post completion of training, the farmers will be certified by Agriculture Skill Council of India (ASCI). 

IL&FS Skills has conducted RPL program for multiple sectors including Agriculture, Apparel, Construction, Leather, Handicrafts & Carpet, Security, Tourism & Hospitality, RPL of Rashtrapati Bhawan employees, CRFP Jawans and street vendors through FSSAI in past as well, under the aegis of NSDC, and MSDE. This initiative of RPL under the PMKVY is expected to enable a large number of Indian youth to take  up  industry-relevant  skill  training, which  will  help  them  secure  a  better livelihood.

For more information, please write to vartika.khera@ilfsindia.com or call +919810072362

Photo Caption: Certificates distributed to successful trainees of PMKVY- RPL in Agriculture by Shri Rajiv Pratap Rudy at Chhapra, Bihar

Photo caption: Launch of PMKVY- RPL by IL&FS Skills in Chhapra, Bihar for Dairy Farmer/Entrepreneur, Tuber Crop Cultivator and Maize Cultivator Job Roles

Sultan of the stage Maniesh Paul to host the 10TH season of Indian Idol.

Singing reality show Indian Idol, which is like a boon for all the aspiring singers, is back again with its 10th season. And the icing on the cake this season is that the show will be hosted by the most entertaining television host - Maniesh Paul.

After giving a new Punjabi single hit “Munde Town De” which has crossed one million views on YouTube in no time, our Punjabi dude aka Sultan of the stage will now be busy shooting Indian Idol.  

Maniesh, who is known for his exceptional sense of humour and splendid personality is all pepped up to set the stage on fire with his ecstatic charisma which definitely will attract eye-balls to the show when it’s live.

He was recently in Kolkata for the first round of auditions and will fly down to Hyderabad soon for the same.

MANISH QUOTE:

I am very excited to assume the role of a host for the 10th season of India Idol. Moreover, it is the very first time that I have been brought on board as a  host in Indian Idol. So yes experience is going to be an exclusive one. There is no doubt that it's one of the finest format on Indian television which provides  a platform  to all  the aspirants, just  on the  basis  of  their performance and their talent.

Vidya Balan joins Arpan as their Goodwill Ambassador

Mumbai-based leading non-profit organisation working on the issue of Child Sexual Abuse has engaged Bollywood star Vidya Balan as their goodwill ambassador. She had played the role of Durga Rani Singh a survivor of child sexual abuse, in the movie Kahaani 2, where she saved another child who was being sexually abused by her uncle.

Child Sexual Abuse (CSA) is a startling everyday reality for as many as half of the country’s children (National Child Abuse Study 2007). With the ever-increasing reports of child sexual abuse, we know that the scenario is not too different even today. Yet it is still an issue that is barely addressed. There is a limited acceptance that CSA happens and that it has a significant impact on children. CSA can lead to Post Traumatic Stress Disorder (PTSD), depression, anxiety, addictions, and suicidal thoughts and can continue to disrupt the child’s life during adulthood if not healed.

Based in Mumbai, Arpan is one of the largest NGOs in India with over 100 social workers and counsellors providing prevention and intervention services to children and adults to address the issue of CSA. Over the last 10 years, Arpan has reached out to over 188,000 children, adolescents and adults directly. Arpan has also trained over 3,500 professionals across India and impacted over 4,60,000 children and adults. Arpan works on prevention of CSA through the Personal Safety Education Programme conducted in schools and communities, Training Programmes for relevant stakeholders, Policy Advocacy to bring in systemic change and healing through their Counselling Services to survivors of CSA.

Talking about her association with Arpan, Vidya said "I first connected with Arpan during the filming of Kahaani 2 to understand the issue better and get into the skin of my role. I was amazed by the kind of work Arpan does on the issue especially working with children across age groups and their caregivers to prevent Child Sexual Abuse and heal survivors from the trauma of such an ordeal. As a society, it is critical that we look at how such a social evil can be prevented and how each of us can play a role in keeping children safe. Given the current scenario in our country, now more than ever there is a need for all us to step up and work towards preventing Child Sexual Abuse.”

 Ms Pooja Taparia, Founder and CEO of Arpan said "It is an honour for Arpan to have a celebrated actor like Vidya Balan as our Goodwill ambassador. Vidya’s roles have always been inspiring and action-oriented. It was a privilege working with her during the making of Kahaani 2. Her role in the movie as Durga Rani Singh, a survivor of child sexual abuse was a powerful one. She wasn’t a silent bystander, but actually took action to protect a girl from Child Sexual Abuse and that’s an inspiring message for all of us. Much like her role in the movie, over the years, Arpan has played a very important role in the lives of numerous children and adults in the prevention of Child Sexual Abuse. With Vidya Balan as our goodwill ambassador, we hope to influence many more people to speak up for prevention of child sexual abuse and to play an active role in creating a safe environment so that our children, the future of our nation, do not become victims of Child Sexual Abuse or have traumatic childhoods but have safe and happy childhoods.”

When asked what her message on the issue of Child Sexual Abuse is, Vidya said “My message to everyone is that don’t think that Child Sexual Abuse is something that happens to other’s children. The unfortunate truth is that it could happen to your child or it could be happening to your child. We all need to be vigilant. We all need to be aware and acknowledge when we see the signs. We need to educate our children so that when they experience an unsafe situation, they are empowered enough to get away and seek help from a trusted adult.”

What started in 2008 as a nascent organisation that reached about 600 people in a year, has now grown to an organisation that reaches over 56,000 people annually with the vision of a ‘World Free from Child Sexual Abuse’. Arpan is supported by Mr. Rakesh Jhunjhunwala (India), Mr. Karl-Johan Persson (CEO, H&M Worldwide, Sweden), Goldman Sachs (India), Eros International Media (India), The Marshall Foundation (France), GMSP Foundation (UK), The Global Fund for Children (USA), Azim Premji Philanthropic Initiatives (India), A.T.E and Chandra Philanthropic Foundation (India), British Asian Trust (UK), Reliance Foundation (India), Aditya Birla Finance Limited(India), Bajaj Auto Limited (India) amongst others. With Vidya Balan as a goodwill ambassador, here’s hoping that Arpan grows manifold in being able to amplify conversations around the issue Child Sexual Abuse while working diligently on its prevention and healing at the grassroots and systemic level.

ALTBalaji ropes in Bollywood actress Sandeepa Dhar for their crime drama ‘The Family – It’s a bloody business’

ALTBalaji’s next show titled ‘The Family – It’s a bloody business’ has some big faces hailing from, both film and TV industry. After roping in the talented Vivek Oberoi, Ravi Kishan and Rithvik Dhanjani to play the leads, the makers have now signed up Bollywood actress Sandeepa Dhar.

Sandeepa, who has been part of films like ‘Heropanti’ and ‘Dabangg 2’ is making her digital debut with the show and will be seen essaying the role of Shweta, who is Ravi Kishan and Vivek Oberoi’s sister. 

Owing to the popularity of crime dramas in the International digital space, ALTBalaji is the first Indian OTT platform all set to explore the genre that focuses on the dark world of the mafia land. Starring Vivek Oberoi, Ravi Kishan and Rithvik Dhanjani in pivotal roles, the shoot for the show has begun and is surely a one to look out for on the ALTBalaji app and the website.

Learning and Development in Asia be a part of Change

“Learning, learning and continuous learning, ladies and gentleman, is the key differentiator to become a successful organisation.” These words were very powerfully and animatedly stated by the Head of HR of a large Indian Conglomerate at an L&D conference, in Mumbai.

Almost all organisations talk about the importance of learning and development, however few do much about it. It is not because they do not believe in L&D activities; it is because the benefits of learning are difficult to measure. Rather it is very difficult to measure learning.  Therefore, learning and development somehow hovers in the abstruse realm of management. The last to receive budgetary allocation and the first to experience austerity drive.

The economic landscape has drastically changed and is changing with an unprecedented speed. This is both an Indian and global phenomena. The core of this change is advancement in technology –especially computing technology. Massive pools of data can be processed in seconds and this ability of big data analytics is able to provide inferences in real time. This results in quick decision making as well as the need to execute quickly. Now marry this ability to compute quickly, correlate abstract data and provide meaningful, analysed data with learning and there you have birth of ‘true’ digital learning. Add to it the developing science of Artificial Learning and Machine learning - making digital learning effective, efficient and engaging.

Digital learning is there – from basic Learning Management Services (LMS’s) to high end assisted learning intelligence platforms, but the question is ability of the businesses to adapt to digital learning. Anything and everything on a digital device is not digital learning. With this definition, Computer based learning has been there is some form or other since 1970’s and it later avatar of eLearning since early 1990’s.

I would like to share some facts which came up with some interesting findings (based on 189 clients that we have worked with). Some of them are:

Up till 2012 – 80% of the core training was in-person and classroom lead. Where average classroom training averaged 56 training hours a year out of a classroom learning opportunity of 80 hours. Getting 8 hours of eLearning was a challenge, being limited to product and process knowledge or induction programs.

An average program (classroom) lasted for 2 days in 2012.

In 2017 – the average classroom came to one day. With consistent demand for classroom programs not exceeding 4 hours or half a day sessions. With eLearning consumption increasing up to 19 hours a year –from an average eLearning opportunity of 300+ hours (based on custom made and ready to use libraries)

The attention span has dropped considerably to less that 5 minutes and is reducing all the more. This is more due to the choices that a learner has and multiple sources for getting information affecting the ability to concentrate.

The workforce that is now comprising more of millennials, desire for more personalized input, on the go and self-paced learning opportunities. 89% of respondents in a survey conducted by SKILLDOM stated that they find the classroom training uninteresting and that they can better use their time learning the same thing through online medias.

100% of stakeholders were challenged and struggling to measure learning effectiveness and efficiency in 2012 and 100% of stakeholders are still challenged on the same issue in 2017. Nothing much will change in 2018 – until organisation start adapting to intelligent digital learning platforms.

In the same survey conducted by SKILLDOM, 79% of the learners wanted classroom sessions to be skill building sessions, where they could interact and do activities and exercises that helped them become dextrous or sensitive to a certain subject / competency.  74% of the respondents said that micro learning would be better as they can collate mentally concepts and probably apply them at work as and when needed. Both the business and the learner wanted to know – how much I have learnt in the end.

Now on analysing these points the major inferences are :

Classroom learning is important, but needs to be focussed on skill building…

Digital learning is the need of the hour to provide personalized, on the go, self paced and measured learning.

The advantage that digital learning platforms bring is immense. Think of a large bank or a pharma company or a multiband retail outlet that employ probably 1000’s of people. Reaching to every learner is a challenge and reaching in real time is all the more difficult, forget about providing learning opportunity consistently and regularly (I am sure given the current focus on monies, the logistic cost itself will be a major road block).  A digital learning platform can provide all this at a cost that is significantly less than spend which the organization does on coffee per employee per month. Moreover, it is able to measure learning, as it is able to record minute transactions that correlate with learning. Learning content is sourced from the knowledge repository of the organization and curated content from internet that probably has millions of content pieces on the most common competencies that are associated with a role. Which means you can actually measure the learning that a learner is doing. Hence you know what is the ability and all that is left for the business or the learner’s immediate manager to do is bring in the ‘human touch’ to influence the ‘willingness” part.

With improving bandwidth, digital learning is possible and it is here to stay. Even in remotest part of the country, you will find not only the youth but people across a broad demographic spectrum happily hooked on to YouTube and Facebook. The only challenge is to engage with a digital learning platform that can be as interesting as Facebook or YouTube. 

So when I hear the words “learning, learning and continuous learning” from the head of HR of an Indian conglomerate and I know it can happen. But to make it happen the core way of functioning and looking at the learning function has to dramatically alter. Adapting digital learning platforms that operate on new age technology is critical. Only when this learning change is initiated will business organisations of today start becoming successful.

About- Anirudh Gupta, Skilldom

In his current role, Anirudh oversees the Learning Strategy function at SKILLDOM and guides the development teams to provide the best-possible learning solutions to clients. As a Learning & Development/Organizational Development (L&D/OD) specialist with over 15 years of work experience, he ensures every learning need is addressed optimally. A graduate in English literature from the University of Delhi, Anirudh also holds a management degree from SIMSR, Mumbai. He has additional certifications to his credit in the areas of Organizational Development, Psychology, Instructional Design, Adult Learning Theories, HR Processes from premium institutions in the country and abroad. Further, Anirudh is formally certified professional in the application and interpretation of psychometric tools such as MBTI, 16PF, FIRO-B and TKI.

In his previous positions, Anirudh has led the L&D function for companies such as Wockhardt Limited, ICICI Prudential Life, MetLife India and Glenmark. As a seasoned trainer, he has also conducted various workshops for managerial skills development, leadership development, personality development, culture, diversity and conflict.

Social and Digital Media Determiner of ‘Market Trend’ and ‘Political Path’ - Atul Malikram

In the course of changing time, we have seen various trend related to Advertisement, Marketing and Branding which gives a new hope in upcoming days. The important aspects are that the Digital Media, Social Media and Influencer Marketing are its foundations. The Importance of Increase in new trends on the advertising market and effect of Technology in Advertisement is important. Now Advertisement is not limited to newspaper and Television. A new trend is all about advertised your product on Social Media and in Digital Media. Statistics show that Print Media, Television and Social/Digital Media are increasing by 8%, 12% and 24% annually. In upcoming years the Digital Market and Social Media will see an increase. The Reason is very clear where ever the advertisement agency found their customer the agencies will try to attract them. This shows that in 2018 it will be the dominant area.

In 2018 all the hot brands will have their focus on Digital and Social Media. Digital Media will be the most expanded area. According to the atmosphere what we have seen in 2017, there will be the dominance of Digital, Social and Influencer Marketing. In 2018 there will be an effect of ‘ART’ i.e. 'Augmented Reality Technology in Advertisement Market. Advertising World will see interference in an increase of videos in upcoming years which already have started in Social Media. Due to which distance have decreases between Brand and the customer, and we are about to see regional players in it very soon. But every brand will have its focus on Digital Media. The decreased in distance between Brand and Consumer is due to uses of Smartphone. There is estimation that digital media will increase 25%-30% in 2018 because now Brands are now able to reach the customers easily.

There are approximately 12 to 15 crore people in the country who uses the Internet on which 3 crore people are daily online users. Other than this there are 5-6 crore people who use the social networking sites and mainly are Facebook and Linkedin users. Among the Internet users, 70% people watch the videos of Reality shows, Movie Trailers and Advertisement etc. There are more than 10,000 internet cafes in a country. Other than this, there 20 crore mobile phone connections of which 15% are Smartphone which has internet facilities in it. These figures are very comprehensive but as compared with the population of 1.2 billion its seems to be less, that why when we see Digital Media as a Supporting Medium there is no surprise on the fact. However, it’s a matter of thinking that, Are we having any parameters to scale this? And in case of access, will the digital media adopt a bigger format soon?

It is very surprising that the format of Media Market is changing very soon. When we see backwards in 80’s there was a dominance of print media in India and there was only two Government Television Channel which is owned by Doordarshan. The 90’s is the era of Liberalisation of an economy in a country, which increases the dominance of Television in the world of Media. In new Century up to the rise of Luxury and Premium brand, creative people of print media have reduced to the only promotional advertisement. Until the end of 90’s mobile phones are been used by only some class of people and now we can see every person with mobile in his hand. Now it is very common to send SMS to respond to an event. If we define Digital in Large-scale with the inclusion of mobile and internet, then the scene of entire communication seems to be changed and can be related exactly what had happened in 90’s with the immerse of television. This change can be occurring at any time. The screen of Mobile and Computer can be the dominant medium of communication and mutual discussion.

Most number of Marketers has major work of spreading messages to the most number of customers. In last two decades with the power of mass, media branding has helped them a lot. At the time of immersing of the internet, the people related to mass media consider it the best way of keeping in touch with the customer personally but its power is more than this. Roadies is the best show, especially for youth on M TV. It has started as reality show 10 years ago. In 2008 considering youth, Roadies had decided to take a help of Social Media. Today Roadies has 37 lakh followers on its Facebook page. ‘Roadies background’ has started with the facility by which everyone can be connected even when the show is not broadcasting. It was able to make its own identity. The success of Roadies is the best example where Digital and Social Media can be reached.

Digital Media in Politics  

In Politics now PR (Public Relation) Agencies and Digital Companies are deciding the victory or defeat of anyone. They are now teaching the politicians how to make Public Relation Campaign and art of capture public pulse. It is said that Political players are quite clever. But now the real strategies makers are coming forward said to be cleverer than the politicians. Now Digital and Social Media Company are helping out the politicians. It seems to be odd for the Politics but as per current increase in the youth population, there is a need to change the current trend of the politics. Because, when every sector of life is being corporatized, it is necessary to put politics out of the old fashion.

Branding and Image Building is the main work of PR (Public Relation) Companies. By making the positive image of Political party and Politicians in a society, their ‘electoral fair can find its sea-shore. Talking about work procedure of PR Companies, they are able to make a positive image of their political client in front of Public or Target Audience. Until now voters only have the knowledge name and face of their Leader, but these companies show the positive side and their activism to the public, which is very necessary. And these both are done with the help of Social and Digital Media. The Party and Politicians get major benefit from it, as the public came to know about the Program, Image, Thinking, their Activeness, and Viewpoint. There will be no surprise if, in upcoming years, elections will be held through Digital and Social Media.

Writter Atul Malikram is the director of Building Reputation, PR and Digital Communication Company since 1999 and Political Analyst.