Indore, September2, 2017 – Radisson Blu, the iconic hotel brand driven by innovation and design, launches ‘The Art of Weddings’, a campaigncreated exclusively for the India market. Building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run across all of India’s 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the venue of choice for weddings and bridal related events, ‘The Art of Weddings’ is targeted at new age Indian couples and brings together the finest names in wedding servicesfor a truly elegant, stylish and sophisticated wedding experience. Special privileges such as food and beverage discounts and a bonus of 25,000 Club CarlsonSM Gold Points, will be extended to all wedding bookings made at Radisson Blu hotels across India during the campaign period.
‘The
Art of Weddings’ will roll out in the form of a two-day lavish experiential
‘Wedding Fair’ at Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and
26 andRadisson
Blu Hotel Indore on September 2 and 3. Partnering with the campaign are – India’sfinestcouturedesigner, Payal
Singhal who will present ‘The Azure Collection’, an exclusive line designed for
Radisson Blu; renowned
celebrity chef from Radisson Blu, Rakesh Sethi and his specially curated
signature dishes; Ramit Batra, acclaimed destination
wedding photographer and storyteller, who ties together vibrant and colourful
memories of weddings through his photography; Puneet Gupta andhis fashionable,
bespoke wedding invitation designs; Jewels D’Allure that will bring together
personalised, high-end jewellery and Eclairs Cakes; a specialist in designer wedding
cakes. Leading make-up artist Kangana Kochhar will also participate in the New
Delhi Fair to help would-be brides look their best ontheir special day.
Bespoke weddingpackagesinclude Silver and Gold Tier options with highlights
such as signature dishes by Rakesh Sethi, a complimentary upgrade to Club CarlsonSM Silver/Gold status and exclusive
offers with local sari houses, jewellers and florists. Couples who book a
wedding at either Radisson Blu Hotel New Delhi Paschim Vihar or Radisson Blu
Indore Hotel during the ‘Fairs’ alsostand a chance to winspecially crafted Payal Singhal
outfits worth INR 50,000 each.
Experiential workshops are also a key feature at
the ‘Wedding Fairs’. Attendees will
learn how to createan unforgettable destination wedding, select an ideal
wedding invitation, trousseau and other gift packing techniques and latest
trends,styles and flavours in the world of wedding cakes and much more. An
exclusive session with Payal Singhal on a bride’s trousseau is also open for
first 20 registrations in each city.
Sandy Russell, vice
president, commercial operations, Asia Pacific, Carlson Rezidor Hotel Group
said, “India is a very important market for us where we are committed to
strengthening our brand presence. The ‘Art of Weddings’ taps on the huge
potential of the wedding market in India and is unique in its targeting,
delivery and reach. The campaign is designed tocreatepersonalised wedding experiences and we
are confident that the campaign will resonate strongly with consumers in the
country.”
RajRana, chief executive officer, SouthAsia, CarlsonRezidorHotelGroupsaid, “We are excited to launch The Art of Weddings in
India where we have Radisson Blu hotels located
in primary and secondary cities. We believe
that Radisson Blu with its service philosophy of ‘Yes I Can!SM is
uniquely positioned to deliver a one-stopdestinationforallweddingneeds
of the Indian consumer. By introducing this campaign across all Radisson Blu
hotels in India at one-go, we have ensured an inclusive, consistent and
seamless experience for all guests looking to book their special occasion with
us and we hope to leverage our strong brand presence across the country to maximise
guest service.”
Radisson
Blu Hotel New Delhi Paschim Vihar offers ‘Olympus’, a spectacular, one-of-a-kind
banqueting facility, spread over 12,000 square feet with a sky view deck. The
hotel’s wedding specialists work with guests to create themed interiors with
customised food and beverage menus to ensurethe best wedding experience. Radisson
Blu Hotel Indore encompassesover 3,250 square meters of modern and elegant
blowout banquet space to hold cocktail receptions, sit-down dinners and
stand-up buffets. The hotel closely assists in providing solutions for every
requirement from the wedding ceremony to the honeymoon through stylish venue,
chic accommodation and exquisite food choices.
Entrance
is free and open to the public at both ‘Wedding Fairs’. For additional
information on‘The Art of Weddings’, please visit:
Website: http://www.artofweddings.in/home/
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