When Farhan Akhtar was tongue tied

When Farhan Akhtars was Tongue tied?

&TV’s latest offering Comedy Dangal is making viewers stay hooked onto it ever since its launch. Bharti Singh - Anu Malik along with their teams are literally making their viewers roll with laughter with fresh jokes and punch lines. Recently Bollywood’s dapper hunk Farhan Akhtar made his way to the show, only to take charge of viewer’s laughter therapy.Anu Malik, who is infamous for creating impromptu songs created a unique tune using a popular Hindi tongue twister “UuthUcha, UcheUthkiPuchUchi”

Source set from the set revealed, “Anu Malik created a song on the spot and asked Farhan to sing it to him. Being a sport,Farhan immediately obliged and sang the song that was made out of a popular tongue twister ‘UuthUcha, UcheUthkiPuchUchi’. While audience thought it was tough row to hoe, Farhan surprised them adding his own unique style singing the tongue twister within few seconds.”

The ‘Lucknow Central’ actor will be seen on the show along with model turned actress and his co-star, Diana Penty.

To watch , Farhan Akhtar jam on the tongue twister, don’t forget to tune into Comedy Dangal, every Saturday and Sunday at 9 pm only on &TV

Satyajit Sharma’s character in Half Marriage inspired by Amitabh Bachchan from Sarkar

Satyajit Sharma’s character in Half Marriage inspired by Amitabh Bachchan from Sarkar?

&TV’s upcoming drama, Half Marriage, will see actor Satyajit Sharma in the role of a powerful politician - Vanraj Kanojia. However, his mannerisms and the body language definitely reminds one of Subhash Nagre essayed by Amitabh Bachchan in the Blockbuster movie Sarkar. 

Known as Sahibji to the masses, Vanraj has always thought of himself before anything else. He is conniving and ruthless when it comes to his political agenda. However, things take a turn when his daughter Chandni falls prey to one of his political strategies and is married to an honest and righteous man, Arjun.

Produced by KavitaBarjatya and KushikGhatak of Conscious Dreams, Half Marriage, set in Kanpur, traces the story of two individuals, Chandni and Arjun, who are married to each other under political influence. While the couple can’t stand each other, they can’t walk away from the marriage as well. 

Half Marriage airs on 25^th September on &TV

‘Nimki Mukhiya’, Star Bharat’s show went all out to seek votes for Nimki, through its innovative marketing campaign~

Vote for Nimki!

‘Nimki Mukhiya’, Star Bharat’s show went all out to seek votes for Nimki, through its innovative marketing campaign~

~One of a kind activation over a period of 6 days engaged over 16, 00,000 consumers across Hindi speaking markets~

Mumbai, September , 2017– Star Bharat (Life OK – rebranded) with its philosophy of, "Bhula De Darr, Kuchh Alag Kar" is bringing to us stories that will encourage one to go beyond their fears to achieve their goals. One such story that was launched on 28th of August– “Nimki Mukhiya” traces the journey of a slightly neurotic, highly opinionated, gregarious girl who by a twist of fate is made the first woman mukhiya candidate of her village.

Nimki is unlike any other Hindi serial female protagonist hence, the marketing initiative taken to promote this show too was unique.

The entire 360-degree marketing campaign for this show was conceptualized and executed to mimic a political campaign. Just as all political campaigns have a strong on-ground leg, Star Bharat (Life OK – rebranded) launched an extensive on ground activation in over 15 cities and towns across Madhya Pradesh and Uttar Pradesh from 28th of August, 2017 to 2nd September, 2017.

The political campaign was flagged off in Lucknow by Nimki on 26th of August. A political styled press conference was held in her “party’s war room” where-in she spoke to the media about her political ideologies and unveiled her manifesto for the first time. Later, in line with her belief, “Ladki ka first duty hai ooka beauty!” - She spoke to journalists while getting beauty treatments done at Lucknow’s top salon, Stylz Beauty Salon. She concluded this off beat press conference by urging everyone to show support for her cause and keeping an eye out for her on ground campaign.

Starting 28th of august, fleet of colorful autos, custom designed to reflect Nimki’s quirky personality hit the streets. For a period of 5 days, the autos blared Nimki’s quirky political slogans. For the first time ever for a Hindi show– door-to-door political styled campaigning was done where her manifesto was distributed and viewers were requested to tune in to Star Bharat (Life OK – rebranded) at 8:30 PM to show their support for Nimki. Additionally, an army of Nimki’s “party workers” set out and visited stores, markets, places of interests and heritage sites to distribute her manifesto and to talk about Nimki’s appeal and her unique political agenda.

To amplify her political campaigning, radio stations across MP and UP also played Nimki’s slogans.

This extensive outreach concluded with Nimki’s rally in Bhopal on the 2nd. She first visited a radio station to talk at length about her political agenda. From there on, like any politician worth their salt, she set out on a rally in a quirky jeep, visited various hotspots of the city and interacted with the citizens.

After talking to the media in Bhopal, Nimki went on to do yet another press conference in Indore. After all, the life of an aspiring politician is never relaxing! Inthe short period of 6 days, over 3, 37,500 houses were visited, 8, 77,000 pamphlets were distributed and over 16, 00,000 consumers were engaged.

With such an innovative and extensive marketing initiative, the show is sure to catch attention and endear this eccentric politician to all her viewers.

Do show your support for Nimki by tuning in to Star Bharat, Monday to Friday at 8:30 PM

ACC helps farmers take steps towards realizing the Dream of an Organic Hub at Lakheri

ACC helps farmers take steps towards realizing the Dream of an Organic Hub at Lakheri

Kota, 7^th September 2017: The farmers from the surrounding villages of the ACC Lakheri Cement Works have dared to dream. They are slowly adopting organic farming aided by technical inputs provided by ACC through the LEISA (Low External Input for Sustainable Agriculture) initiative and hope that one day the region would be known as the Organic Farming Hub of Rajasthan. A journey of a thousand miles starts with a single step, and that step has been taken at Lakheri.

The organic farming initiative is spread across 550 hectares of farmland covering 350 farmer families of the surrounding ten villages of the Lakheri plant.

Farmers were sensitised and organised into farmer clubs in each village and linked with the Department of Agriculture, Horticulture, Krishi Vigyan Kendra, NABARD and Agriculture University to avail the benefits under various government schemes and programmes.

Promotion of good agricultural practices was started with a subset of the Farmer’s Club members where five to ten progressive farmers from each village were identified to demonstrate thebest practices in  their fields. Demonstration plots were set up and farmers were supported and guided with field preparation, soil testing, seed treatment, selection of crop varieties, improved crop cultivation practices and right doses of manure etc. by the scientists of Krishi Vigyan Kendra Bundi and other partner agencies.

To promoteorganic farming, the farmers were supported and trained in setting up vermi-compost units and in the preparation of organic manure and organic pesticides. Chemical fertilizers and pesticides were completely replaced with bio fertilizers and bio pesticides from the demonstration plots. 155 vermi-compost units were established at farmer fields where compost was prepared using farm waste and animal dung. The farmers were also encouraged to start using organic culture and fungicides.

Speaking about the success of LEISA in the region, Mr. Neeraj Akhoury, Managing Director & CEO, ACC Limited said,“The response to organic produce in the Lakheri town, where most of the produce is sold, has been very encouraging. Customers are willing to pay a premium price for the organic produce given the quality of the produce. The farmers that are adopting organic farming are increasing in number rapidly and it can be expected that the entire belt will soon be completely organic given the manner in which the region is accepting LEISA.”

Commenting on the positive impact of LEISA, Morpal Gujar, a farmer at Lakheri said, “ACC in association with the Srijan India has transformed the lives of farmers in Lakheri. The ACC team brought together experts to educate us on various organic farming methods and exhibited their implementation. Due to these efforts, we have evolved from practicing subsistence agriculture and are now an organic farming hub that can produce a variety of different crops. Organic farming has also helped us in reducing our expenditure on pesticides and chemical fertilizers, amounting to a saving of Rs 7000-8000 per farmer per year.”

To take the next step towards making the project area an organic hub, individual farmers will be registered for producing certified organic produce, by establishing ‘multiple farmer producers organization.’ The Rajasthan State Seed and Organic Production Certification Agency has laid out norms for such certifications. As organic farming becomes more pervasive, farmers with contiguous land holdings under organic farming would be facilitated to obtain certification as Organic Grower Group.

About ACC

ACC Limited, part of the LafargeHolcim Group, is one of India’s leading producers of cement and ready mixed concrete. With 7800 employees, 17 cement manufacturing sites, 50 concrete plants, a nationwide network of over 50,000 retail outlets and an R&D centre in Mumbai, the quality of ACC’s products and services, as well as its commitment to technological development, make it a preferred brand in building materials. Established in 1936, ACC is counted among the country’s “Most Sustainable Companies” and it is recognized for its best practices in environment management and corporate citizenship.

Sunny Deol recreates dad Dharmendra's Sholay on Comedy Dangal

Sunny Deol recreates dad Dharmendra’s Sholay on Comedy Dangal

It is usually said that the iconic movies should be left untouched and their remark shouldn’t be made.  Despite this fact, Bollywood has seen numerous remakes of iconic and popular movies from 80’s and 90’s while few have lived upto their original version some have tanked badly. But there is this new remake which is definitely going to win the hearts of the viewers this weekend as &TV’s popular comedy show – Comedy Dangal gives a comical twist to the 70’s iconic Bollywood movie Sholay. And guess who joined the cast of Comedy Dangal for this remake? The original action hero of our country, Sunny Deol along with his Poster Boys co-star Shreyas Talpade.            
The original version of Sholay saw Thakur as the victim and Gabbar as the assailant but the tables will be turned on the stage of Comedy Dangal as Gabbar (played by Anu Malik) will be seen as the victim and Basanti (Bharti Singh) will be seen attacking him. With the Bollywood’s most dreaded villain, Gabbar in danger the action king of Bollywood, Sunny Deol couldn’t stop himself from helping Gabbar. Sunny along with his ‘Dhai Kilo ka haath’ and co-star come to Gabbar’s rescue from Basanti’s antics.

Will Sunny and Shreyas be successful in saving Anu Malik (Gabbar) from Bharti’s (Basanti) pagalpanti?

Ananth Mahadevan makes a comeback on Indian Television with Sony SAB’s ‘Aadat Se Majboor’

AnanthMahadevan makes a comeback on Indian Television with Sony SAB’s ‘Aadat Se Majboor’

Sony SAB is all set to launch a new office comedy called ‘Aadat Se Majboor’. The show is set in the backdrop of a publishing house and how five fresher’s Sunny, JD, Ranjan, Riya and Sam come together under one roof where they go through various hilarious circumstances in their first job. The show will witness a comeback of Veteran actor, Director and Writer Ananth Mahadevan.

Ananth who is back to acting on television after two decades will essay the role of a boss who manages a publishing house of a magazine called ‘City Chakkar’. His character is edgy who tries to do multiple tasks at one time but fails to finish even a single task. He loves to keep his employees on toes. Ananth’s will also be seen as Riya’s uncle, who has joined the company as a feature writer. He always favors Rhea as she is his niece and also the owner of the company.

Confirming the news Ananth said, “Aadat Se Majboor fits the bill perfectly for me. Apart from the concept, what prompted me to say yes to this project was that I get a flexibility of 15 days to work unlike others, who work 25 days a month. The producers and channel have faith in me that I can pull the role easily. Keeping up the expectation, I am working hard to tickle the funny bones of the audience.”

To know more about Aadat Se Majboor stay tuned to Sony SAB!!

&TV stars show their reverence and love to Bappa at Borivali

&TV stars show their reverence and love to Bappa at Borivali Cha Raja

Prince, Shubhangi, Rohitash, Farnaaz Shetty and Neil  Motwani take Ganeshas blessings  

Ganesh Chaturthi is back and Ganesha was welcomed by the whole country with vigor and joy like every year, the festive vibes are in the air. The entire city is decorated and pandals are seen in every corner of the town. While people in the city are enthusiastically bringing Bappa home and visiting Pandals to pay their respect, &TV’s popular artists were also seen paying visits to Ganesha at Borivalicha Raja Shiv Mita Mandal.

The stars not only paid homage to the lord Ganesha but also performed the MahaAarti at the Borivalicha Raja. Nation’s favouriteBhabhiji, Angoori aka ShaubhangiAtre and Tiwari ji aka Rohitash Gaud from BhabhiJiGhar Par Hain were mesmerized by the beautiful idol and were lost in his bhakti. And on the other hand, the Haryanvi Iron Man, Lakha aka Prince Narula from BadhoBahu also couldn’t stop himself from taking the blessings of his beloved god. Television’s current favorite couple, Rajveer aka Neel Motwani and Preet aka Farnaz Shetty from Waaris also visited the pandal to thank god for all the adulation and following they have received for their show.

Join in the mood of festivity along with &TV’s shows