Social and Digital Media Determiner of ‘Market Trend’ and ‘Political Path’ - Atul Malikram

In the course of changing time, we have seen various trend related to Advertisement, Marketing and Branding which gives a new hope in upcoming days. The important aspects are that the Digital Media, Social Media and Influencer Marketing are its foundations. The Importance of Increase in new trends on the advertising market and effect of Technology in Advertisement is important. Now Advertisement is not limited to newspaper and Television. A new trend is all about advertised your product on Social Media and in Digital Media. Statistics show that Print Media, Television and Social/Digital Media are increasing by 8%, 12% and 24% annually. In upcoming years the Digital Market and Social Media will see an increase. The Reason is very clear where ever the advertisement agency found their customer the agencies will try to attract them. This shows that in 2018 it will be the dominant area.

In 2018 all the hot brands will have their focus on Digital and Social Media. Digital Media will be the most expanded area. According to the atmosphere what we have seen in 2017, there will be the dominance of Digital, Social and Influencer Marketing. In 2018 there will be an effect of ‘ART’ i.e. 'Augmented Reality Technology in Advertisement Market. Advertising World will see interference in an increase of videos in upcoming years which already have started in Social Media. Due to which distance have decreases between Brand and the customer, and we are about to see regional players in it very soon. But every brand will have its focus on Digital Media. The decreased in distance between Brand and Consumer is due to uses of Smartphone. There is estimation that digital media will increase 25%-30% in 2018 because now Brands are now able to reach the customers easily.

There are approximately 12 to 15 crore people in the country who uses the Internet on which 3 crore people are daily online users. Other than this there are 5-6 crore people who use the social networking sites and mainly are Facebook and Linkedin users. Among the Internet users, 70% people watch the videos of Reality shows, Movie Trailers and Advertisement etc. There are more than 10,000 internet cafes in a country. Other than this, there 20 crore mobile phone connections of which 15% are Smartphone which has internet facilities in it. These figures are very comprehensive but as compared with the population of 1.2 billion its seems to be less, that why when we see Digital Media as a Supporting Medium there is no surprise on the fact. However, it’s a matter of thinking that, Are we having any parameters to scale this? And in case of access, will the digital media adopt a bigger format soon?

It is very surprising that the format of Media Market is changing very soon. When we see backwards in 80’s there was a dominance of print media in India and there was only two Government Television Channel which is owned by Doordarshan. The 90’s is the era of Liberalisation of an economy in a country, which increases the dominance of Television in the world of Media. In new Century up to the rise of Luxury and Premium brand, creative people of print media have reduced to the only promotional advertisement. Until the end of 90’s mobile phones are been used by only some class of people and now we can see every person with mobile in his hand. Now it is very common to send SMS to respond to an event. If we define Digital in Large-scale with the inclusion of mobile and internet, then the scene of entire communication seems to be changed and can be related exactly what had happened in 90’s with the immerse of television. This change can be occurring at any time. The screen of Mobile and Computer can be the dominant medium of communication and mutual discussion.

Most number of Marketers has major work of spreading messages to the most number of customers. In last two decades with the power of mass, media branding has helped them a lot. At the time of immersing of the internet, the people related to mass media consider it the best way of keeping in touch with the customer personally but its power is more than this. Roadies is the best show, especially for youth on M TV. It has started as reality show 10 years ago. In 2008 considering youth, Roadies had decided to take a help of Social Media. Today Roadies has 37 lakh followers on its Facebook page. ‘Roadies background’ has started with the facility by which everyone can be connected even when the show is not broadcasting. It was able to make its own identity. The success of Roadies is the best example where Digital and Social Media can be reached.

Digital Media in Politics  

In Politics now PR (Public Relation) Agencies and Digital Companies are deciding the victory or defeat of anyone. They are now teaching the politicians how to make Public Relation Campaign and art of capture public pulse. It is said that Political players are quite clever. But now the real strategies makers are coming forward said to be cleverer than the politicians. Now Digital and Social Media Company are helping out the politicians. It seems to be odd for the Politics but as per current increase in the youth population, there is a need to change the current trend of the politics. Because, when every sector of life is being corporatized, it is necessary to put politics out of the old fashion.

Branding and Image Building is the main work of PR (Public Relation) Companies. By making the positive image of Political party and Politicians in a society, their ‘electoral fair can find its sea-shore. Talking about work procedure of PR Companies, they are able to make a positive image of their political client in front of Public or Target Audience. Until now voters only have the knowledge name and face of their Leader, but these companies show the positive side and their activism to the public, which is very necessary. And these both are done with the help of Social and Digital Media. The Party and Politicians get major benefit from it, as the public came to know about the Program, Image, Thinking, their Activeness, and Viewpoint. There will be no surprise if, in upcoming years, elections will be held through Digital and Social Media.

Writter Atul Malikram is the director of Building Reputation, PR and Digital Communication Company since 1999 and Political Analyst.

Public Relation PR companies- The Master in making Public Image of Parties and Leaders. - Atul Malikram

Nowadays there is an increase in competition among the companies. Marketing is been done to promote their product best in the market, that why in a strategic point of view there is an increase in Public Relation Companies. In India as per estimation make by ‘Assocham’ an Industrial Organization, the business of Public Relation are increasing at the rate of 32% annually. In 2008, PR Industry had an annual turnover of $300 crore which has now reached $1000 crore. The logic behind this increase is that in the era of economic boom, every company is trusting ‘Public Relation’ to grow their sales and turnover. But ‘Assocham’ worry about the lack of versatile people in this fast-growing industry.

These PR companies are now working in the political field also. Now for winning the election and taking advantage over their Political opponent, many Political Parties and Leaders are taking the help of PR Companies. Doing Public Relation Campaign and making a grip on Public Pulse this work is also given to Public Relation Company. In 2014 Lok Sabha election, Bhartiya Janta Party openly commences election campaign with the help of PR company. These companies show their abilities and Narendra Modi gets benefits because of this. To fight against its Political Opponent Congress Leader Rahul Gandhi has taken a help of PR Company. This company helps to increase shares and like in its Social Media Account.

In Next election, every Political Party is going to take help of PR Company. Party Leader confirms that no one wanted to give 4-5 hours at the Party Office to make a future strategy. So Political Parties are helpless and have to take help from PR companies. From making slogans, preparing promotional material for the party and their leader to brightening the Leader image all work are now been done by these PR companies and Party Leaders have to follow their plan according to PR companies.

The effect of PR companies on election cannot be ignored. Now Big Political Parties are not hesitating to take help of PR Companies. The PR Companies which are working for Political Parties have started their homework much before the election. PR companies built a Positive image of the candidate in front of the Public. With Image Building, company makes impression on the mind of the public by conducting various campaigns.

In this era of Public Relation and Digital Marketing, the PR companies have to make the election work fully planned and managed. All the work of election is been manage by PR companies in their own way. They are making a positive environment for Candidate through Digital Campaign, Social Media Promotion, by E-Mail and SMS marketing. By Digital Campaign, the Candidate speech is been broadcasted and recorded, further, these recorded speeches are been reaches out to every person. From the content of speech to their body language all studied are been done through recording the speech. Other than this regular contact are been made by sending various E-Mail and SMS. At the time of the election, one can reach out its voters and attack opposition by delivering the quality speech only. That the reason now PR Companies are deciding the Speech of Leader according to their strategies.

Writer Atul Malikram is the director of Building Reputation, PR and Digital Communication Company since 1999 and Political Analyst.

Gionee adds more smiles to the Smile Squad initiative; Offers top performing devices in an attractive price range!

Smile Squad observed participation from brand loyalists across 28 cities

India, February19th, 2018:With the onset of New Year, Gionee India, country’s leading smartphone player to strengthen its pledge to add cheers amongst its users today announced significant special prices on a range of devices. In the light of the recent budget announcement of a custom duty hike, while brands are rearing to jump the prices, Gionee on the other hand for its brand patrons and users is offering its products at steal-away price points

Against the backdrop of the recent restructuring process announced by Gionee India, the value proposition offering a varied price range on an array of devices is the first step by the brand to add more cheers to its loyal user base. This value addition is also an extension of the Smile Squad initiative which is an exclusive community of Gionee users formed with an objective – to spread smiles and enrich the lives of brand loyalists with exciting goodies and gifts.The program has enabled Gionee to reinforce the brand philosophy to spread smiles and stay true to their commitment

The campaign commenced on December 10th, 2017 has been extended till 28th February from 31st January, given the overwhelming response to the initiative. With every new Gionee purchase all customers, existing and new, get a chance to win bumper prizes such as couple trips to Thailand or brand-new bikes. Additionally, a customer also gets a scratch card with an assured discount coupon of up to Rs.500; redeemable on the next purchase or, gets a chance to win exciting gifts like gold coins and Gionee smartphones. Gionee India has recently felicitated winners with brand new bikes from Chennai, Ahmedabad and Bhatinda and looks forward to further enthusiastic participation in the days to come.

For further information please visit: https://gionee.co.in/smilesquad

About Gionee India:

Gionee established its operations in India in 2012 and is headquartered in New Delhi. The company has a patron base of 1.25 crore in India and over 6% market share of the Indian smartphone market. Gionee manufactures all devices for the Indian market in India. The company today has a presence in over 42,000 retail outlets across 2200 cities in India. Guaranteeing a turnaround time of 72 hours to its customers, Gionee has invested in 555 exclusive service stations with plans to expand to 600 enhance its after sales relationships with the customers.

For more information, please contact:

Atul Malikram@9755020247

breakfastnews@pr24x7.com

Ashok Leyland Launches Captain Haulage and 3718 Plus Trucks in Indore

Introduces Haulage trucks with Unitized Wheel Bearings

Indore, February 16, 2018: Ashok Leyland, flagship of the Hinduja Group, and one of the largest commercial vehicle manufacturers in India, launched Captain Haulage and 3718 Plus, the BS-IV trucks with iEGR (Intelligent Exhaust Gas Recirculation) engines in Indore today. Ashok Leyland also introduced Haulage Trucks with maintenance free Hubs i.e., with Unitized Wheel Bearings.

Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd.,said, “Ashok Leyland has been gaining customers’ trust across the country, across segments. This has been possible owing to our winning combination of products, our innovation-led technologies and our customer-first approach. Madhya Pradesh has been one of our key focus market and our customers here are seeing the value in investing in our products. As part of our strategy to further grow and strengthen our leadership, Captain Haulage and 3718* Plus will play an important role. Both will be leading from the front in delivering our brand promise of ‘AapkiJeet. HamariJeet’ to our customers. 3718 has won Flywheel Truck of the year Award. The winning combination includes competitive price point, higher fuel efficiency, more payload and heavy duty aggregates resulting in lower operating cost, maintenance cost, better maneuverability and durability. All of this combined with our innovative iEGR technology, will help reduce operating costs for customers, resulting in higher profitability.”

The Captain Haulage trucks are especially designed to deliver higher uptime and faster turnaround time to meet the high productivity demands of the logistics industry. Captain is powered by the H series CRS engine with iEGR technology, and offers high initial pickup, superior drivability and unmatched fuel economy. With international styling and comfort and designed for the Indian operating conditions, the Captain offers the best-in-class cabin which is available in both AC and non AC versions. These vehicles also come with an essential safety feature, Frontal Crash Protection. This feature helps the vehicle to absorb the impact in case of an unfortunate incident of head-on collision and keeps the occupants of the vehicle safe.Captain Haulage Trucks are available in 25T, 31T & 37T GVW segments.The range is built for a wide number of applications like Market Load, Parcel, Tankers, Cement Bulkers and Containers.

3718 PLUS is latest addition in 37T segment which is one of the fastest growing segments in CV industry. This offers another 10% fuel savings, 225 kgs of more payload and 10% extra tyre life from new technology tyres. 3718 PLUS offer the best maneuverability through optimal overall length, 27.5 ft.& 29.5 ft. loading span options, and appropriate positioning of lift axle.

In Trucks with Unitized Wheel Bearings, grease is packed for life and no periodical hub greasing, end play adjustment or bearing replacement are required. It also helps in improving tyre life. Unitized Wheel Bearings are now available as an optional feature on 37T & 31T range and will expanded to other ranges progressively.

For further information / media queries, contact:

Atul Malikram | 9755020247

breakfastnews@pr24x7.com 

Saregama Carvaan launches its Bengali variant – Carvaan Bengali

February 2018:Saregama launched its popular product Carvaan last year. This retro looking radio-like device with 5000 evergreen Hindi songs inside and a host of other features like USB, Bluetooth and FM radio, has proved to be a game-changer in the digital driven music industry. Based on the consumer feedback, Saregama has decided to extend Carvaan to regional music also. After launching the Tamil language variant, Saregama is now leveraging their rich repertoire of Bengali music, with the launch of Carvaan Bengali.

The digital audio player with in-built speakers, and a host of features like Bluetooth, USB and FM radio, comes with 5000 pre-loaded songs: 4000 from legendary artists from Bengal, cutting across different genres, and 1000 of the most evergreen melodies of Hindi music. The Bengali collection has among other songs, a huge catalogue ofauthentic RabindraSangeet and NazrulGeeti.With the launch of this variant,Carvaan Bengali is all set to enter the local Bengali households – and talk to the quintessential BhadralokBengali customer, who is well versed with Bengali music across genres. 

The songs are curated through extensive Big Data analytics that run nearly 17 billion data points that are generated annually every month across all Saregama platforms. Featuring Rabindrasangeet from stalwarts of the genre like SuchitraMitra, Sagar Sen, Shraboni Sen and Sumitra Sen, and songs of icons like Hemanta Mukherjee, Manna Dey, Arti Mukherjee, Kishore Kumar, LataMangeshkar, R. D Burman, ShyamalMitra, Bhupen Hazarika, NachiketaChakrobarty and such like are included. These are then categorized into artists, moods and a special category called Tagore, which the listeners can shuffle between, simply by turning a jog- dial. 

Carvaan Bengali also doubles up as a FM radio and lets the listeners enjoy their personal music by plugging in a USB drive or via connecting their phones via Bluetooth.  It comes with a long lasting battery life and lets the listeners enjoy up to 6 hours of uninterrupted music. The product comes with a 1- year doorstep warranty support backed by an all India service network. Porcelain White in color, the classic retro look in addition with its rich content, convenience and utility, makes Carvaan Bengali a perfect gift for your loved ones. 

Vikram Mehra, Managing Director of Saregama India says, “Saregama holds one of the largest catalogues of Bengali music in its library. Carvaan Bengali is our ode to the rich musical heritage of Bengal. We hope it will capture an essential place in the hearts of the discerning Bengali arts and music lover. “Priced at 5990, Carvaan Bengali can be purchased from 8th February, 2018 onwards. It is available online on saregama.com and all major e-commerce websites like Amazon, Flipkart and Paytm. It is also available in all leading electronic outlets. Price:Rs 5990/- for Porcelain White 

Available at:  www.saregama.com and www.amazon. And in all leading e-tail chains and your nearest electronic store.

About Saregama India: 

Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world.  The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in publishing.

GEMS Public School Indore gets affiliated to Indian Certificate of Secondary Education (ICSE)

Indore 13th. February 2018  GEMS Public School Indore is part of GEMS Education, the worlds largest education network with over 170 schools in 22 countries. GEMS core values focus on providing children the best opportunities for nurturing their innate potential

GEMS Public School Indore situated at Agra Bombay Bypass Road has received affiliation from ICSE (Indian Certificate of Secondary Education). The Council for the Indian School Certificate Examinations conducts examinations for 10th and 12th classes. A Press Conference was organized to make this announcement.  On this occasion CEO of GEMS Education India Mr. Bhavik Anjaria and Senior Principal of GEMS Public School Indore Mrs. Shaheen Shafi were present. 

CEO of GEMS Education India, Mr. Bhavik Anjaria made the announcement for the ICSE affiliation for GPS Indore. Speaking about GEMS Education he shared that GEMS Education Group is an international education company headquartered in Dubai. The group is the largest operator of kindergarten-to-grade-12 schools in the world with a network of over 250 schools in over 14 countries. GEMS is operating leading international independent schools in six regions globally including Middle East & North Africa, Africa, Americas, Asia-Pacific, Europe and India. 

Founded by KS Varkey and his wife Mariama in 1959, GEMS Group today has become an international company with the mission to provide a quality education to everyone. Sunny Varkey is the Group Chairman of GEMS Global and Founder of Varkey Foundation & GEMS Education. The Varkey Foundation is the philanthropic arm of GEMS Education and aims to impact underprivileged children. 

A special message by Group President GEMS India Mr. Amreesh Chandra was also shared with the press:

It is indeed a pleasure to announce yet another successful achievement for GEMS Education! GEMS Public School, Indore is now affiliated to ICSE Board. It is a sheer delight to share the success with all parents, students and associated partners. With this achievement we would surely be able to transform our schools into the epitomes of quality education across the Nation. Once again I would like to congratulate the school for this affiliation and ensure that the student in our care is enabled to truly flourish.

Mrs Shaheen Shafi Senior Principal GEMS Public School Indore shared that GEMS Education is educating almost 2,70,000 students from over 176 nationalities. The award winning schools focus not only on academic excellence but also on helping students develop character, creativity, values and a spirit of leadership.

Backed by over 55 years of experience in education GEMS Public School Indore, an ICSE affiliated school, brings new age learning to the city. 

Our curriculum framework imbibes practices from across the globe. GEMS schools offer curricula like Indian, UK EYFS ( Early Years Foundation Stage) IB, American, Canadian, British, French and Arabic through our global network of schools. 

The school offers a curriculum that combines the best of international practices, a value led education, a stimulating learning environment, teachers trained to meet international quality standards and learnings from around the world. At GEMS Indore we make sure that your child receives the same quality education as children across the globe.

The Little GEMS Programme at GPS Indore is based on UKs EYFS ( Early Years Foundation Stages) curriculum. It is a unique learning programme which lays emphasis on the childs intrinsic curiosity and nurtures talent and interest. The curriculum focuses on skill development and uses a range of approaches while delivering the curriculum such as Reggio Amelia, Maria Montessori, Vygotsky, etc

As schools of the 21st Century it is important to understand the way children think and learn in todays times. We endeavor to integrate programmes which facilitate such learning such as the Whiz Juniors Programme which gamifies ICT learning. The FAST reading programme integrates ICT with language to help strength language skills. We have introduced Design Thinking approaches to help students think about challenges and innovate solutions. 

In the Primary Middle and Senior years our learning to learn approach to teaching promotes critical thinking and creativity; encourages research based classroom transactions and teaches respect for individual differences.

Our curriculum focuses on individual learning needs and our excellent teacher student ratio ensures that individual attention is given to the students.

Our students are presented with opportunities to question, take risks, make decisions, problem solve, assume responsibility, collaborate, research and present their learning and pursue individual interests. 

Students get the opportunity to avail top of the line learning programs in all disciplines, national level assessments and most important are able to leverage the advantage of having a global network. Students get an opportunity to participate in international competitions like the Singularity University Global Innovation Challenge or the AICE Accelerator Programme which focuses on integrating innovation and entrepreneurial skills.

 Parental Engagement Programs, Community Connect and Social Outreach Programs help the school community come together to enhance the student learning experiences.

The school has fully equipped science, ICT and Math Labs, Playgrounds, a well stocked library and open spaces for students to learn and explore. Specialized coaching in sports in football, skating, taekwondo, and athletics has reaped rich results. Our children are winning laurels in multiple competitions. We offer foreign and Indian languages.

The ICSE curriculum will add value to our approach. The reinvented curriculum focuses on building the students skills and in depth knowledge. The approach is hands on, experiential and connected to real life. The learning is integrated and cuts across different disciplines.  

The key strengths of the CISCE board are:

The syllabus followed by the ICSE board is comprehensive and structured encompassing all fields with equal importance. It is designed to provide more practical knowledge and helps to build analytical skills in students.

Certification under the Indian Certificate of Secondary Education board is recognized around the world, particularly by foreign schools and universities.

Due to the emphasis laid on English in ICSE, students from this board may hold a slight edge over other students in exams like TOEFL

The teaching methodology is based on real-life concepts and provides scope for effective understanding.

There are a lot more subjects to choose from in class-12. Also, there is an option to take vocational course based on interest rather than pure academic courses for Class-12. 

GEMS Public School Indore is a school where your children get roots as well as wings. Their potential is truly nurtured and their talents and strengths are nurtured for a bright tomorrow. A strong emphasis on continuous teacher development ensures that your children are guided by experienced, trained and empathetic educators.

For media queries, please contact:

Atul Malikram  9755020247

breakfastnews@pr24x7.com 

सुष्मिता मुखर्जी के नाटक 'नारीबाई' का मंचन 28 को इंदौर।

अभिनव रंगमंडल द्वारा 28 फ़रवरी को स्थानीय आनंद मोहन सभागृह में जानी-मानी फिल्म और टीवी अभिनेत्री सुष्मिता मुखर्जी के नाटक 'नारीबाई' का मंचन किया जा रहा है। राष्ट्रीय नाट्य समारोह के तहत इस नाटक का मंचन इंदौर के साथ उज्जैन में भी किया जाएगा। बुंदेलखंड की एक बेड़नी (वेश्या) और एक ब्लॉग लेखक के साथ एक महिला सूत्रधार से जुड़े इस नाटक की लेखक, निर्देशक भी सुष्मिता मुखर्जी ही हैं। सुष्मिता ने बताया कि नाटक में एक औरत की व्यथा कथा को दर्शाया गया है। नाटक 'नारीबाई' एक सोलो एक्ट ही और सच्ची कहानी पर आधारित है। इस नाटक में अंग्रेजी और ब्रजभाषा का मेल दिखाया गया है। इसमें सुष्मिता मुखर्जी ने अपनी स्कूली दोस्त सुनयना की जिंदगी को दर्शाया है जो बहुत पढ़ी लिखी और अमीर है। उसका पति उसे वेश्या 'नारीबाई' पर नॉवेल लिखने को कहता है। सुनयना अपनी अमीरी छोड़कर उसके कच्चे घर में जाकर रहने लगती है। उसे वहां काफी गंदा माहौल दिखाई देता है। वहां रहने वाले लोगाें और बातचीत के तरीके को भी वो करीब से देखती हैं। ये सब सुनयना अपनी कहानी में लिखती हैं। इसके साथ ही 'नारीबाई' की जिंदगी की परतें खुलनी शुरू होती हैं। इसके बाद एक औरत और बाजार के बीच का रिश्ता और इंसान से सामान बन जाने की कहानी जन्म लेती है। इस नाटक की प्रस्तुति मुंबई की नाट्य संस्था 'नाटक कंपनी' ने की है।   

  ‘करमचंद’ में पंकज कपूर के साथ किटी का किरदार निभाकर शोहरत बटोरने वाली अदाकारा सुष्मिता मुखर्जी पिछले तीन दशकों से एक्टिंग की दुनिया में है।

टीवी सीरियल 'करमचंद' में पंकज कपूर के साथ किटी का किरदार निभाकर शोहरत बटोरने वाली अभिनेत्री सुष्मिता मुखर्जी को लोग आज भी ‘किटी’ के नाम से ही पहचानते हैं। किटी यानी सुष्मिता मुखर्जी का अपना एक दर्शक वर्ग है। दर्शकों ने सुष्मिता को निगेटिव व पॉजीटिव हर तरह के किरदारों में हमेशा पसंद किया गया है। अब वे फिल्मों और टीवी सीरियल्स के साथ स्टेज पर भी अपनी प्रस्तुति देने के लिए समय निकलने लगी हैं। इंदौर और उज्जैन में वे पहली बार अपनी संस्था 'नाटक कंपनी' के साथ आ रही हैं।

India’s first premium OTT platform, SonyLIV celebrates 5 glorious

Mumbai, February07, 2018:

Launched in January 2013, SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), completes 5 years this month. The launch of SonyLIV set the tone for the OTT industry in India. Thus, SPN pioneered the introduction of the video-on-demand concept in our country.

Over the last 5 years, SonyLIV has grown with the digital ecosystem and garnered key insights on the rise of video content, engaging mobile experience, power of choice to the consumer, transformation in payment mechanisms, data science and machine learning to better understand consumer behaviour better. As a brand, it has also paved the path for other national and international players to enter this category in India.

Aligned to its vision of transforming the video-on-demand space with edgy, relatable and top-notch content, SonyLIV has many first to its credit. Through the journey of 5 years, SonyLIV has not only introduced new content formats like original web-series, including those in regional languages but also established a presence in top Indian metros.

SonyLIV also went beyond the ordinary entertainment and became the first OTT player to have over 4000 hours of food content andover 3000+ live matches and 4000+ hours of football action among other content.  The brand has some of the best cricket properties and presently are the exclusive internet and mobile broadcaster for the India Tour of South Africa. SonyLIV has also enriched viewer experience by launching many contextual short films that not only entertain but also mirror trends in society.

SonyLIV is home to the widest range of sporting properties including cricket, football, tennis, WWE, UFC, basketball and much more.

The future for SonyLIV is towards more regional content acquisition and curation to cater to the rural audiences which is where the next wave of consumption is estimated. SonyLIV is also building an app environment for lower bandwidth consumption. SonyLIV is taking strict measure and working closely with all partners to ensure no ad frauds happen while also ensuring brand safety.

Comments:

Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN)

“We take immense pride in the fact that we introduced OTT to India. Over the 5 years, we have learned, grown and been a vital part in building the digital ecosystem in our country.  Post the launch of SonyLIV, we have seen a number of home-grown players enter the field along with some international heavyweights. The presence of all these players has further helped increase awareness about OTT as a platform among Indians and created a competitive environment that is beneficial to the industry as a whole. On our 5th anniversary, we would like to thank our viewers, advertisers and partners for being part of this remarkable journey and take this opportunity to reaffirm our commitment towards providing great content and a supreme digital viewing experience. We LIV to Entertain and we will continue to entertain”

About SonyLIV:

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With over 37 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers.

Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans.

Vh1 brings back its homegrown show Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2 premiering February 11th, Every Sunday, 8PM

National, February 8: This February, staying true to its vibe of unlimited quality entertainment, Vh1 brings back another season of ‘Inside Access with MissMalini’ filled with non-stop gossip, excitement and drama. Hosted by the queen of digital media, Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebs, larger than life music concerts and the scoop on the best gossip from insiders. Inside Access with MissMalini Season 2 will not just give viewers a sneak peek into the country’s music and entertainment space, but will also get them access to some of the most premium and specially curated events and experiences across the country. Set to premiere on Sunday, February 11, 8 PM only onVh1, the show introduces an exciting new segment #GetTheScoop, spilling the latest trends from social media.

Elated about Inside Access with MissMalini Season 2, Malini said, “I'm so happy that in its first season, the show received a lot of support and got so many fans. I got a chance to not only meet some of my personal favorite artists but also interact with them up close and personal! This season I am looking forward to an action packed ride through Bollywood, Fashion, Music and more! You'll get to see the stars like you never see them and even hear some secrets you've never heard before! And last but not least; inside access to the most happening events and fashion weeks in the country. Vh1 viewers are definitely in for a blast this February! Who's coming with me?"

To dial up engagement for Vh1 Inside Access with MissMalini Season 2 powered by Google Pixel 2, Vh1 is all set to launch a one of a kind marketing campaign 'Get Inside Access' providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock Café, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’. The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists. With a new offer, each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative.  Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.

Adding an extra dollop of entertainment this February, Vh1 also brings Promposal beginning12^th February, and Lovepalooza, a Valentine’s Day Special on 14^th February. In addition, catch the Brit Awards 2018 exclusive on Vh1, on 26^th February, celebrating great music and world class musicians.

Gear up as Vh1 bring the best and premium entertainment for consumers this February!

Inside Access to Siddharth Malhotra’s phone

With Inside access in Siddharth Malhotra’s life what has got us excited is the inside access to his phone. We got to know that he is obsessed with using  a lot of emojis when chattin! A source on the set did try to peak inside the phone, while he is using them on a lot of girls, we couldn’t hear any familiar names from B-town. However, we definitely know his obsession with hearts and couple of other emojis that gets conversation going for him.

When asked about the show he said “I had a crazy time shooting for Inside Access with Miss Malini! I have known Malini ever since I entered the industry and I can say without a doubt that she surely knows how to get one talking. So the viewers are definitely in for a treat. I wish all the luck to Malini and Vh1 for an awesome, fun filled second season.”

He will be a part of the first episode of Inside Access Season 2 which premiers on this Sunday, 11th February only on Vh1 at 8pm.

Amazon.in’s I Have Space Program Transforms Indore based Prakash’s life

Amazon.in plans to expand the transformative I Have Space program to other towns and cities of Madhya Pradesh

Indore, January , 2018:Prakash, owner of Moonlight Dry Cleaners runs a Dry Cleaners store in Indore. Prior to this, he used to travel 20Kms every day for work. His day would start at 4:00 AM and end at 10:00 PM. Despite all his efforts, Prakash was struggling to manage his expenses and waslooking for an opportunity to increase his earnings. At this junction, his affiliation with Amazon.in’s ‘I Have SpaceProgram’ made him independent and completely transformed his life by boosting his capabilities to earn additional income. Through the program, his monthly income has more than doubled and today, his family leads a much better life in Indore, Madhya Pradesh.

Amazon.in has partnered with more than 160+ such I Have Space stores in Madhya Pradesh, with a 125% growth in store footprint in the statein just one year.  

Prakashjoined Amazon.in’s I Have Space (IHS) program in March, 2017 and has left no stone unturned to leverage the growth of e-commerce to scale greater heights.Apart from income from his dry cleaning business, Prakash’s family now earnsan additional INR 12,000 - 18,000 per month through the program.People in the vicinity now recognize him as ‘Amazon partner’ and that has also helped him get more footfalls to his store.

Prakash, owner ofMoonlight Dry Cleanerssaid, “Through I Have Space program, Amazon has provided me with an opportunity to source additional income to better support my family. Through the program, I have received recognition in the area that I deliver. Furthermore, it has improved the business of my dry-cleaning store as well.”

AkhilSaxena, Vice President, India Customer Fulfilment, Amazon.in said, “It’s humbling to see that we have not only extended our reach and gotten closer to our customers but have also empowered thousands of local entrepreneurs across the country to leverage our platform and scale greater heights.” 

Under the ‘I Have Space program’ (IHS), Amazon India partners with local store owners to provide pickup and delivery services to customers across different cities within a 2 – 4 kilometer radius of their store. These local entrepreneurs understand their area well and have immense goodwill in their neighbourhood to efficiently deliver and receive products. Amazon.in has successfully unlocked the potential of such store owners, allowing them to supplement their regular income and generate more footfalls in their stores. On an average, Amazon India’s store partners deliver between 30 to 40 packages a day, earning a fixed amount per delivery.

The Amazon India I Have Space program is open to all store owners who have the ability to service on foot or a two-wheeler. The only requirement to be an I Have Space partner is for the store owner to have sufficient manpower to make local deliveries during their off-peak hours and space for storage of the packages. Currently, this program primarily consists of grocery, telecom, stationery, chemists, general stores and other modern trade outlets to name a few. The I Have Space team at Amazon.in evaluates interested store owners on these parameters and their ability to be able to partner with Amazon and the core culture of being customer obsessed.

Once the stores are on boarded, Amazon then further trains the store partners and helps them develop customer management skills focusing on formal customer interaction etiquettes, grooming, safety and overall delivering a positive customer experience.

This program currently covers 17, 500 stores across 225 cities including Dehradun, Chandigarh, Amritsar, Jodhpur, Ajmer, Kota, Vadodara, Bharuch, Nasik, Kolhapur, Belgaum, Tirupur, Warangal, Vellore, Salem, Guntur, Raipur, Agra and Dehradun in addition to all large metros. The channel handles a significant proportion of Amazon Logistics’ volumes in cities where it is present and is instrumental in fulfilling customer promises while transforming lives across the country.

For more information on Amazon.in’s I Have Space Program, please visit http://amzn.to/2ugTdIs

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

For more information, visit www.amazon.in/aboutus

For news on Amazon, follow www.twitter.com/AmazonNews_IN

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about